Schifferdecker profile from the Joplin History people archive.
Prologue: The Border of Thirst
The Land Between
At first glance the hills of southwest Missouri appear quiet, their forests and pastures rolling gently toward the Oklahoma line. Towns like Joplin, Webb City, Baxter Springs, and Miami look like ordinary Midwestern communities, marked by brick storefronts and grain silos. Yet beneath that calm surface lies a history defined by contradiction, ambition, and thirst. For more than seventy years this border region served as a stage on which brewers, wholesalers, and bootleggers played out a drama of supply and demand. Missouri remained wet, Oklahoma remained dry, and the men who understood this imbalance built empires.
The story begins not with speakeasies of the Jazz Age but with German immigrants in the 1870s. It stretches through the industrial optimism of the Gilded Age, the turbulence of World War I, the nationwide ban of the 1920s, and finally the uneasy decades when Oklahoma clung to prohibition long after the rest of the country abandoned it. Each generation produced figures who seized the opportunities of their moment, from brewers who brought European traditions to the frontier, to wholesalers who industrialized distribution, to bootleggers who mastered the art of smuggling across the line.
This is the story of Edward Zelleken, Charles Schifferdecker, George Redell, Riley Robertson, and William Creekmore. Their names do not appear in textbooks beside those of famous national gangsters, yet in the Ozarks and the borderlands they shaped daily life as profoundly as any politician or preacher. They brewed, bottled, and sold the liquid that filled glasses in saloons, kitchens, and hidden back rooms. They built fortunes in a land where thirst never ended and laws never quite matched the reality of demand.
A Culture Carried from Europe
The roots of this saga lie in Germany. During the mid nineteenth century thousands of Germans emigrated to the United States, driven by poverty, politics, and the hope of opportunity. Among them were skilled brewers and coopers who carried with them recipes, techniques, and a cultural conviction that beer was as essential as bread. In cities like St. Louis these immigrants built an industry that would soon dominate the nation. Anheuser-Busch, Lemp, and others transformed from small breweries into national giants, using new technology and aggressive distribution to flood markets far from the Mississippi.
For younger men like Edward Zelleken and Charles Schifferdecker, migration westward offered a chance to replicate that success in frontier towns. Baxter Springs, Kansas, became the first experiment. In 1870 Zelleken erected a two-story brick and sandstone brewery that dwarfed its neighbors. It was a bold declaration that the prairie would drink as enthusiastically as any city. Schifferdecker joined him, learning the trade and testing his own ambition.
Kansas, however, turned hostile. By 1881 the state had imposed prohibition, ending the brewery’s future. Yet failure in one state opened opportunity in another. Across the border in Missouri, the ground was richer, both in ore and in appetite. Joplin was a young mining town already bursting with saloons. Its miners and smelter workers demanded liquor every night, and with the arrival of the Frisco Railroad in 1872 the city was directly connected to the breweries of St. Louis.
Joplin as Gateway
Joplin’s rise mirrored the American hunger for resources. The discovery of lead and zinc in the 1870s turned quiet hills into a landscape of pits, smelters, and company offices. The rush of miners produced instant demand for entertainment, and Main Street became crowded with saloons. Whiskey flowed cheaply, but beer was harder to secure. Without refrigeration it spoiled quickly, and the long haul by wagon made it unreliable.
Zelleken and Schifferdecker recognized their chance. They opened a bottling works in 1875, importing beer by rail from St. Louis and re-selling it across the city. They added ice houses to preserve the stock, delivering blocks across town to saloons and homes. Schifferdecker built the Turkey Creek Brewery and opened a beer garden that became a social landmark. In a place defined by rough work and rapid change, these German immigrants created both an economy and a culture of beer.
From the beginning Joplin’s liquor trade was tied to transportation. The railroad delivered kegs, the bottling works filled bottles, and dray carts hauled them to Main Street. The system would only grow more sophisticated as new players entered the scene.
The Rise of Wholesale Power
By the late 1880s Schifferdecker had grown wealthy from beer and mining alike. He turned toward banking and philanthropy, leaving the liquor business behind. Zelleken focused on groceries and real estate. Into their place stepped George H. Redell, who purchased the bottling works in 1888 and transformed it into the Redell Manufacturing and Supply Company.
Redell’s genius was in scale and diversification. He did not limit himself to beer. His company became the agent for Anheuser-Busch, ensuring that Budweiser poured in Joplin saloons. He bottled soda, sold bar fixtures, and offered refrigeration equipment. His warehouse at 525 Virginia Avenue, directly across from the Frisco Depot, became the central artery of the city’s liquor trade. Kegs rolled from train cars into the warehouse, cooled in storage, and were dispatched daily to saloons.
By the 1890s Joplin’s Main Street glittered with establishments boasting mirrored back bars and painted signs advertising national brands. Saloons depended on Redell’s drays as much as miners depended on their tools. The man who controlled the flow of beer held power in the city.
The Border Turns Dry
The year 1907 marked a turning point. Oklahoma entered the Union with a constitution that permanently forbade alcohol. Missouri remained wet, and Kansas had been dry since 1881. Suddenly Joplin sat on a fault line, with thirsty customers just across the state line. Bootleggers wasted no time. Liquor bought legally in Joplin warehouses was smuggled south in wagons with false bottoms or freight cars with hidden compartments.
At the same time, local brewing grew more sophisticated. The Griesser brothers modernized the Joplin Brewery into the Middle West Brewery, later renamed Home Brewing and Ice Company. They combined brewing with large-scale ice production, securing the city’s supply with a brand of its own. Unionized workers marched proudly in parades, declaring brewing to be a legitimate trade.
The contradiction sharpened Joplin’s identity. It was a wet city surrounded by dry territory. Its breweries and wholesalers thrived on that imbalance.
The Bootlegger Emerges
Out of this environment rose Riley F. Robertson. He established his warehouse at Fourth and Railroad in East Joplin, where liquor could be funneled into wagons and rail cars bound for Oklahoma. His methods were careful and his network wide. Cases were hidden beneath flour, barrels tucked under scrap metal, and shipments timed to avoid patrols. His name became a byword in saloons and courthouses alike.
Federal agents tried to shut him down, but prosecutions often faltered. Civil suits and indictments appeared, only to be dismissed or withdrawn. Robertson proved adept at sidestepping the law. By the time national prohibition arrived in 1920 he was remembered as the man who had made the border a business lane.
National Prohibition
The Eighteenth Amendment struck like a hammer in 1920. Breweries closed, saloons shuttered, and wholesalers vanished. Yet thirst did not disappear. Across Missouri, speakeasies and bootleggers filled the gap. In Joplin the legacy of men like Robertson ensured that the culture of smuggling persisted. Missouri’s history as a wet state made enforcement uneven, and networks already in place adapted to the new reality.
National prohibition ended in 1933, but the border contradiction endured. Missouri returned instantly to its wet ways. Oklahoma remained dry, bound by its constitution. The imbalance continued, and a new bootlegger rose to seize it.
The Last King
William J. Creekmore built his empire in this post-prohibition world. He purchased the Milwaukee Beer Company in Joplin, a legitimate wholesaler that served as the cover for a massive smuggling network. With convoys of cars, carefully timed departures, and routes that reached nearly every Oklahoma county, he turned the border into his own highway.
Newspapers in Oklahoma called him the King of the Oklahoma Bootleggers. Court records confirmed his methods, with cases describing cars loaded in Joplin and racing south under blankets. Authorities eventually convicted him not for bootlegging but for jury tampering, a charge that revealed how deeply his influence reached. Even after serving time in Leavenworth he was suspected of financing operations from behind the scenes.
Creekmore represented the culmination of the story. He used the infrastructure first created by immigrant brewers, the wholesale model perfected by Redell, and the smuggling routes pioneered by Robertson. He modernized them for the automobile age and for a state that remained dry for decades.
A Century of Thirst
From 1875 to the 1950s the Missouri-Oklahoma border was defined by liquor. It shaped the lives of immigrants who built breweries, entrepreneurs who opened saloons, wholesalers who industrialized distribution, and bootleggers who smuggled across the line. It created fortunes, funded civic projects, and sparked endless battles with preachers and reformers.
The story is one of persistence. Laws changed, but thirst did not. Missouri’s wet tradition and Oklahoma’s dry constitution guaranteed that contradiction endured. Joplin stood at the center, its warehouses and depots supplying both legal and illegal markets.
The prologue to this saga ends here, with the stage set for six chapters that follow each of the central figures in turn. Together they reveal how a mining town became a liquor capital, how a border became a business, and how the human need for drink reshaped the culture of an entire region.
Part I: From Baden to Baxter (1840s–1875)
The story of Joplin’s liquor trade begins far from the hills of southwest Missouri, in a land of wooded valleys, vineyards, and river towns along the Rhine. During the mid-nineteenth century the region of Baden was alive with the rhythms of farming and craftwork. Families rose at dawn to tend orchards and vineyards, to cut grain in the fields, and to brew beer in stone-floored kitchens that smelled of malt and wood smoke. Brewing in Baden was both craft and inheritance, handed from father to son, shaped by festivals, shaped by the slow patience of yeast and the skill of cooper and maltster. A brewer’s cask was as important as a farmer’s plow. Beer was more than a drink; it was a language of community, of weddings and funerals, of song and laughter in the summer gardens. It was in this world that Edward Zelleken and Charles Schifferdecker were born.
Edward arrived first, in 1847. His village in Baden was one of many that clustered around the low hills, where the smell of roasting malt often drifted through narrow streets. His father was close to the brewing trade, and from the time Edward could walk he saw barrels rolled into cellars and copper kettles steaming with sweet wort. As a child he learned the careful way to handle hops, how to judge their strength by touch and smell, how to taste a brew to know whether it had soured. He learned that brewing was both physical and intellectual. One needed arms strong enough to lift heavy barrels and patience enough to wait while fermentation did its quiet work. By the time he was a teenager Edward had mastered skills that would serve him in another world. He could set a mash tun to the proper heat, measure yeast by hand, and hammer staves into place when a barrel leaked. He grew up steady and reliable, a young man suited to bring his craft to the United States, where German immigrants were creating a new market for beer.
Charles was born four years later, in 1851. His beginning was marked by hardship. Orphaned young, he carried into adulthood a sense of self-reliance that would become the core of his character. Without parents to shield him, he relied on relatives and neighbors who taught him thrift and discipline. He learned early that the world was uncertain and that survival depended on ambition and adaptability. Baden in those years was not only a land of fields and vineyards; it was also scarred by the failed revolutions of 1848. Men gathered in taverns to remember the fight for freedom that had ended in repression. Young people like Charles grew up hearing stories of liberty that never came, of promises broken, of hopes that had to be carried across the ocean. For a boy who longed for opportunity, America became a dream of escape.
The revolutions had shaken Baden. Farmers spoke of taxes that swallowed their harvests, of sons conscripted into armies that served monarchs, of villages trapped in poverty. The industrial age was creeping into Germany, but opportunity was not evenly shared. Families with little land saw their children forced into labor with no chance to rise. Political repression added another burden. Those who had supported reform were watched, sometimes harassed, sometimes punished. The air carried a sense of frustration that drove many to leave. Tens of thousands of Germans crossed the Atlantic in the 1850s and 1860s, carrying with them the songs, recipes, and trades that would change America. Among them were young men who understood brewing.
Edward was one of the first to depart. In the 1860s he sailed westward, a long journey of cramped quarters and uncertain seas. Immigrants filled the lower decks of steamships, sleeping shoulder to shoulder, cooking simple meals on small stoves, and praying for calm waters. Families clutched trunks of belongings. Children cried in the night. The voyage was both hardship and hope. Edward arrived in the United States eager to put his trade to use. He traveled westward and chose Kansas, a young state filled with promise. Baxter Springs was only beginning to establish itself, a frontier town on the edge of Indian Territory. Cattle drives passed through, merchants sold goods to travelers, and speculators dreamed of a permanent settlement. Edward saw in Baxter not only a market for beer but a place to root himself. Here he could take the skills of Baden and shape them into an American enterprise.
Charles left Germany in 1869 at the age of eighteen. His voyage was no less difficult. Like many single young men, he boarded without family, carrying only a small bundle of clothing and keepsakes. He crossed the Atlantic in steerage, where the air was thick and the food poor, but he looked forward rather than back. His destination was St. Louis, Missouri, the great German city of the Midwest. St. Louis had already become a hub of brewing. German immigrants had transformed the city’s beer culture, building vast underground cellars and experimenting with lager that could be shipped across the country. Names like Lemp, Anheuser, and Busch dominated the city’s skyline. Their breweries were cathedrals of industry, filled with steam engines, copper kettles, and cool vaults where beer aged in the dark. For a young man eager to learn, St. Louis was a school and a proving ground.
Charles found work in one of these breweries. He lived in a boardinghouse with other immigrants, where meals were plain and rooms crowded, but evenings were often spent in beer gardens where German music played. There he felt the comfort of his homeland, even as he absorbed the lessons of a new world. His tasks in the brewery were demanding. He scrubbed barrels, shoveled coal, and carried heavy loads, but he watched carefully how the masters of the trade used technology to their advantage. He learned how ice could preserve beer in the heat of summer, how railroads could carry it hundreds of miles, and how bottling machines could extend its life. He saw that brewing was no longer only a local craft. It was becoming an empire of distribution. Though only in his late teens, he was already imagining how he could apply these lessons for himself.
In St. Louis Charles also discovered the resilience of the German community. There were singing societies, reading clubs, and cultural associations that provided companionship and stability. He joined in, singing the songs of Baden and reading German newspapers printed in America. The cultural network gave him strength, but he remained restless. He did not want to spend his life as a laborer in the shadow of brewing dynasties. He wanted independence. He looked westward, toward places where his knowledge and ambition could find room to grow.
By 1870 Edward Zelleken had already taken that step. He built his brewery in Baxter Springs, a bold move in a town still marked by frontier uncertainty. The building was impressive, two stories high, built of durable brick and yellow sandstone. Its cellars were cool and dark, its brewhouse bright with copper kettles. Against a backdrop of wooden storefronts and frame houses, the brewery stood like a fortress of permanence. It announced that Baxter was no mere cattle camp but a place worth investing in. The brewery produced lager for merchants, farmers, and travelers. Cowboys ending their trail drives stopped for a glass. Families gathered on Sundays for picnics. Music drifted from its gardens. It was both a business and a cultural anchor, a reminder of Baden transplanted to Kansas soil.
Edward’s personal life was beginning to root itself in Baxter. He built a household, married, and established a reputation as a steady and reliable man. His home blended German customs with frontier necessity. Meals of sausage and dark bread were shared with neighbors. German hymns were sung in the evening. He became known not only as a brewer but as a community member, generous with his skills and firm in his habits.
Charles left St. Louis in the early 1870s and joined Edward in Baxter. At first he was an assistant, carrying barrels and helping with the day-to-day tasks, but his quick mind and restless energy soon made him more than a worker. He brought with him the lessons of St. Louis, an understanding of distribution, bottling, and refrigeration. He was ambitious, eager to see how far their partnership could go. The two men balanced one another. Edward was experienced and cautious, careful with resources and deliberate in decisions. Charles was bold, willing to take risks, and already looking beyond beer to other opportunities. Together they represented the classic German-American partnership, blending old-world craftsmanship with new-world ambition.
The Baxter Springs brewery became not only a place of business but a center of social life. German families gathered for festivals, sharing music, laughter, and games. Local residents came to see that beer could be part of family gatherings as well as saloon nights. For Charles, still in his early twenties, it was a place to prove himself, to move from orphaned boy to recognized partner. For Edward it was the culmination of his training, a chance to see his craft respected in a new land.
Yet even as they thrived, shadows lengthened. The temperance movement was strong in Kansas. Ministers preached against alcohol. Politicians began to promise prohibition. Investors hesitated. The atmosphere grew hostile. Edward and Charles could sense that their work was threatened. They had built a fine enterprise, but they could not thrive in a state determined to outlaw their craft. They began to look across the border into Missouri, where German communities flourished and prohibition had no hold. Rumors spread of a booming mining camp called Joplin, a place where lead and zinc promised riches, and where thirsty miners created a constant demand for beer.
By 1875 their decision was made. They would leave Baxter Springs behind and begin again in Joplin. Edward carried with him the steadiness of experience. Charles carried with him ambition and a vision for something larger than a brewery. Together they would shape the future of liquor and leisure in a city just coming into being.
The sound of hammers echoed in Baxter Springs in the spring of 1870 as masons set sandstone blocks into place and carpenters raised beams that would frame a new kind of building on the edge of town. Edward Zelleken watched the work with satisfaction. The two-story structure taking shape was not a saloon or a hotel but a brewery. In a frontier community built mostly of clapboard and timber, a brewery made of stone and brick signaled stability. Its walls were thick enough to hold the coolness of the earth, and its cellars would protect the beer that was already becoming a staple of the settlement. Baxter Springs was no longer a simple stop on the cattle trail. It was transforming into a town that demanded permanence, and Edward meant to supply it.
Life around the brewery was busy. Wagons carried grain and hops from nearby farms, their wheels creaking over the dirt streets. Children followed the teams, curious to see the sacks unloaded into the brewhouse. Inside, copper kettles shone in the light of coal fires, and the air was rich with the sweet, heavy scent of boiling wort. Workers, many of them German immigrants or their sons, moved barrels and stirred vats while Edward directed the process. He insisted on care, for a spoiled brew could ruin not only profit but reputation. The townsfolk had begun to recognize his beer as a reliable drink, cool and refreshing in summer, hearty in winter. It was sold in saloons, served in homes, and poured in the garden he tended beside the brewery where families gathered on Sundays.
Edward’s personal life was settling as well. He married and established a home that reflected his roots. His house had a garden where vegetables and herbs were grown, and inside the kitchen table was often surrounded by guests who came for meals that combined German traditions with the foods of Kansas farms. Neighbors knew him as a man of calm temper, generous with his skills, and firm in his values. He joined in the life of the town, attending church services and civic gatherings, but his brewery remained his pride. In it he saw both livelihood and heritage. Brewing had shaped his boyhood in Baden, and now it defined his manhood on the frontier.
Into this setting came Charles Schifferdecker, a young man not yet twenty-five, carrying with him the knowledge he had gained in St. Louis and the ambition of one who had known hardship. He was wiry and energetic, quick to rise in the morning and quick to grasp opportunity. He had left the boardinghouses and beer gardens of St. Louis behind, trading the roar of vast breweries for the more intimate world of Baxter Springs. Here he was not a laborer lost in the machinery of empire. Here he was a partner in the making, standing beside Edward as the brewery poured its first lagers into glass and cask.
Charles lived simply in these years. He boarded in modest quarters, saving his wages for investment, and spent most of his time at the brewery. Yet even for him, life was not all labor. He joined Edward in social gatherings, singing German songs in the garden while neighbors listened to fiddles and accordions. He wrote letters home to relatives in Baden, describing a town alive with cowboys and traders, a place rough yet promising. In these letters he admitted to loneliness, but he also described his excitement at shaping something new. He was still unmarried, but he looked forward to the day when he could build a home as Edward had done. He wanted to prove that an orphan from Baden could not only survive in America but thrive.
Baxter Springs itself was a curious mix of order and chaos. By day merchants sold goods to farmers and traders. By night saloons filled with cowboys whose trail drives ended here before they crossed into Indian Territory. The town carried the sharp edge of frontier life, with disputes that sometimes spilled into violence. Yet amid this turbulence the brewery offered a different atmosphere. Its garden was a place of music and conversation, where families sat together under trees, where the scent of roasted meat mingled with the yeasty perfume of beer. For German immigrants it was a reminder of home. For locals it was a glimpse into another culture, one that valued companionship and song as much as strong drink.
The partnership between Edward and Charles deepened through shared labor. They rose before dawn to check the cellars, cut ice from ponds in winter, and oversee the bottling of beer that would be hauled by wagon to nearby towns. They argued at times, as partners will. Edward urged caution, wanting to ensure quality and protect their hard-won reputation. Charles pressed for expansion, eager to try new methods and to seek new markets. Yet their differences became their strength. One balanced the other, and together they created a business that anchored Baxter Springs to the wider world of German brewing.
But around them the tide was shifting. Kansas carried within it a strong current of temperance. Ministers thundered from pulpits against the evils of drink. Civic leaders warned that alcohol would corrupt the youth and weaken the state. By the mid-1870s the movement had gathered such force that even before prohibition became law, breweries felt the pressure. Inspections increased. Investors hesitated. Town leaders debated restrictions. The mood was turning hostile, and Edward and Charles sensed the danger. They had not left Baden and St. Louis to see their work undone by legislation. They began to look across the border, where Missouri offered a more welcoming climate.
Charles, restless by nature, was already thinking beyond Baxter. He had visited Joplin, a new mining camp that was rapidly transforming into a town. There he saw saloons filled with miners, men young and thirsty, eager for whiskey and beer after long days in the diggings. He saw rail lines that connected Joplin to St. Louis, making the import of lager not only possible but profitable. He walked the muddy streets and imagined bottling works, ice houses, and gardens alive with music. He saw a future larger than Baxter Springs could provide. For Charles, the decision to move was as much about ambition as survival.
Edward weighed the matter more carefully. He had a household in Baxter, a brewery that stood firm, a reputation already built. Yet he could not ignore the signs. Kansas was tightening the noose on breweries. Missouri offered freedom. And in Charles he saw a partner determined to rise. Reluctantly but firmly, he agreed that they must look to Joplin.
By 1875 the preparations were under way. The Baxter Springs brewery would be sold or repurposed. Barrels and equipment were packed. Contacts were made in Joplin, where saloon keepers welcomed the thought of a steady supply of beer. Edward and Charles stood on the threshold of a new chapter. For Edward it was the continuation of a craft he had carried from Baden through Kansas. For Charles it was the realization of dreams born in the cellars of St. Louis and sharpened by the hardships of youth. Together they left Baxter Springs behind and set their sights on Missouri.
The journey from Baden to Baxter, from orphanage to partnership, from boardinghouse to household, had shaped them both. Edward had proven that a brewer from Germany could transplant his craft into American soil and flourish. Charles had shown that ambition and resilience could lift a young man from poverty to promise. Their story up to 1875 was one of endurance, adaptation, and vision. Ahead lay Joplin, a town of miners and merchants, a place where their partnership would expand into something greater. But in these years, before the rise of banks and parks, before mansions and public monuments, they were simply two immigrants bound by craft, carving a future in a land that tested them at every step.
Part II: Beer, Ice, and Gardens – Joplin’s First Beer Trade (1875–1888)
When Charles Schifferdecker and Edward Zelleken arrived in Joplin in 1875, the town was only a few years old. The first mining camp had taken root in 1870, when lead and zinc deposits were uncovered in the hills and valleys of Jasper County. By 1872 the arrival of the St. Louis and San Francisco Railway, known as the Frisco, connected Joplin to St. Louis and opened the way for rapid growth. By the middle of the decade Joplin had nearly seven thousand residents. Wooden buildings lined Main Street. Saloons, smelters, and boardinghouses filled the landscape. The air was heavy with smoke from furnaces, the smell of mule teams, and the clatter of wagons. The town had no paved streets, only mud in the spring and choking dust in the summer. Yet it was alive with energy, a place where men came to seek fortune and where beer was in constant demand.
The timing of their arrival could not have been better. Kansas had embraced prohibition, and Baxter Springs was no longer a safe home for brewers. Missouri, by contrast, welcomed German traditions. In St. Louis, the Lemp and Anheuser-Busch breweries were building national reputations. Smaller towns across the state were hungry for beer, and Joplin’s mining camps provided one of the most concentrated markets in the region. Thousands of miners and smelter workers, most of them young and unmarried, filled boardinghouses and spent their wages quickly. Whiskey was cheap and plentiful, but beer was scarce. Without refrigeration, it spoiled in the heat. Only a few barrels could be hauled by wagon from Carthage or Springfield. What Joplin needed was a reliable supply, and Edward and Charles were ready to provide it.
The two men established a bottling works in 1875. Their system was straightforward but labor intensive. Barrels of beer were shipped by rail from St. Louis, most often from the Lemp and Anheuser-Busch breweries. The Frisco line made this possible, carrying freight over the two hundred and eighty miles that separated Joplin from the Mississippi River. Once the barrels arrived at the depot, wagons carried them to the bottling house. There, workers siphoned the beer into glass bottles using hand pumps. Each bottle was corked, wired, and stored. In later years they would adopt crown caps, but in the beginning the work was slow and required care. Bottled beer could be kept longer than a barrel and was easier to sell in groceries and saloons. The bottling works tied Joplin directly to St. Louis and gave the town its first dependable supply of lager.
The success of this bottling trade convinced Edward and Charles to invest in something more permanent. By the early 1880s they arranged for the construction of a large brick and stone warehouse at the northeast corner of Sixth and Virginia Avenue. The site was chosen for a reason. It stood directly across from the Frisco Depot, so beer arriving from St. Louis could be rolled directly into storage rather than carted through town. The building, completed before 1885, became one of Joplin’s most imposing wholesale structures. It was designed with three full stories of storage space, extensive basements, cold storage vaults, and wide doors for wagons. Its brick façade and turreted corner gave it a commanding presence on Virginia Avenue, a street that was quickly filling with wholesale houses.
Ownership of the new building belonged to Anheuser-Busch, which followed a common strategy in the 1880s of constructing depots in promising regional markets. The St. Louis brewery controlled the property, but it relied on local agents to operate inside. In Joplin that role fell to Schifferdecker and Zelleken, who paid for its outfitting and used it as their primary bottling and ice facility. In effect the building symbolized the new partnership between the mining camp on the Ozark frontier and the nation’s most ambitious brewery on the Mississippi.
The key to the business was ice. Without ice the beer would sour in the summer heat. Edward and Charles built icehouses to store blocks cut from local ponds and rivers during the winter, and part of the Virginia Avenue building was dedicated to cold storage vaults. Harvesting ice was a community ritual. In January and February men sawed large rectangles from the frozen surface of ponds, hauled them to shore, and loaded them onto wagons. The blocks were stacked inside the icehouse, insulated with sawdust to slow the melt. Properly stored, they lasted until late summer. Ice was delivered throughout the town, not only to the bottling works but also to saloons and restaurants. Miners paid extra for a cold beer, and saloons that could advertise chilled drinks enjoyed a distinct advantage. By turning ice into a commodity, Edward and Charles created a second business that complemented their bottling trade.
The sight of their ice wagons became familiar on Joplin’s streets. Drawn by teams of horses, the wagons carried both barrels of beer and blocks of ice. Each spring the wagons grew busier as the weather warmed, and by midsummer they were indispensable. The Virginia Avenue building made this operation possible. It was not only a bottling works but also a cold storage plant, a place where ice, beer, and soda could be stored together. For a decade the building stood as the hub of Joplin’s beer economy, a physical marker of the German immigrants who had tied their fortunes to the town.
Charles, restless as ever, wanted more than bottling. In 1876 he built a small brewery on the banks of Turkey Creek, just east of town. The site was chosen carefully. The creek provided clear water, and the hills nearby contained natural caves that could be used for storage. The brewery was modest compared to the giants of St. Louis, but it allowed Charles to brew his own lager rather than rely entirely on imports. He supplemented this effort with something new to Joplin: a beer garden. On July 4, 1876, the day of the nation’s centennial, he opened Schifferdecker Gardens. The timing was deliberate, tying his new venture to patriotic celebration and attracting crowds eager for music, beer, and fellowship.
Schifferdecker Gardens quickly became one of the town’s favorite gathering places. It was not a saloon in the traditional sense. It was a recreation ground modeled after the beer gardens of Baden, where families gathered in the open air. Wooden tables were set beneath lanterns. A small bandstand hosted musicians who played polkas, waltzes, and marches. Bowling alleys and dance floors were added, along with space for picnics and games. The garden served not only beer but also food, much of it prepared in the German style. The smell of roasted meat, fresh bread, and hops filled the summer evenings. For German immigrants it was a reminder of home. For miners and townspeople it was a welcome escape from the grime of the mines and the monotony of boardinghouse meals. Families came with children, and the atmosphere was more wholesome than the rowdy saloons on Main Street.
The Turkey Creek Brewery supplied lager for the garden and for a few local saloons. Its capacity was limited, but its influence was significant. It proved that brewing could be done in Joplin itself, not only in distant St. Louis. Charles became known not only as a businessman but also as a host. He was the man who gave Joplin its first beer garden, who brought music and culture to a town defined by mining camps. Visitors wrote of evenings spent under lantern light, with the sound of fiddles mixing with the laughter of miners and the chatter of families. The garden became a symbol of respectability for beer in Joplin, countering the image of alcohol as solely a vice.
The years 1875 to 1878 were years of foundation. Edward and Charles built the system that supplied Joplin with bottled beer, created an ice trade that became a business in itself, and established a local brewery and beer garden that brought a taste of Baden to the Ozarks. Their success rested on hard labor and careful planning. Wagons hauled barrels through muddy streets. Icehouses were filled each winter with blocks harvested by hand. Workers in the bottling house stood for hours filling glass after glass. Yet their efforts created a reliable supply chain that transformed Joplin’s liquor economy. By 1878 beer was no longer a rare luxury in the mining town. It was a daily staple, served in saloons and enjoyed in the garden by families. The foundations had been laid for an industry that would define Joplin’s social life for the next decade.
By 1878 the beer trade in Joplin had taken firm root. Edward Zelleken and Charles Schifferdecker had already proven that a mining town on the Missouri-Kansas border could support not only saloons but also a full bottling and ice operation, a local brewery, and even a beer garden that rivaled those of St. Louis in spirit if not in size. The next seven years would see their enterprise expand, face competition, and adapt to both cultural pressures and technological change. It was during this period that beer became not just a commodity but a defining part of Joplin’s social identity.
The population of Joplin continued to climb rapidly. In 1880 the federal census recorded more than seven thousand people in the city proper and over twenty thousand in the mining district that extended across Jasper and Newton Counties. Immigrants poured in from Germany, Ireland, Italy, and eastern Europe, alongside Americans from the Midwest and the South. Boardinghouses and tent camps mushroomed near mine shafts. Miners were paid in cash at the end of the week, and Main Street came alive on Saturday nights as men filled saloons and restaurants. The appetite for drink was enormous. Whiskey remained cheap and plentiful, often sold by the glass directly from barrels that were sometimes adulterated with raw alcohol and coloring agents. Beer, by contrast, was seen as cleaner and safer, especially among the German community and among miners who preferred a milder beverage that could be consumed over long evenings of conversation and music.
Schifferdecker and Zelleken’s bottling works was central to this transformation. By 1879 they were importing beer by the railcar from St. Louis, a distance of nearly three hundred miles. The Frisco Railroad brought barrels directly to the Joplin depot, where wagons loaded them for transport to the bottling house. Workers siphoned the beer into glass bottles using hand pumps, an exhausting process that required steady hands to avoid waste. Each bottle was corked, wired, and packed into wooden crates. The bottling house employed several men full time, often German immigrants who were familiar with the craft. By 1880 the operation was large enough that Schifferdecker invested in a new bottling machine, a piece of equipment that dramatically increased efficiency and reduced spoilage. The Joplin Daily News Herald noted the purchase in September 1880, a sign that the town recognized the scale of his enterprise.
The ice business grew alongside the bottling trade. Winters in southwest Missouri were cold enough to freeze ponds and rivers, and every January and February men with saws harvested blocks that were then stacked in icehouses insulated with sawdust. The largest of these icehouses could hold hundreds of tons, enough to last through the summer months. Ice wagons delivered daily to saloons, restaurants, and even private homes. A cold glass of lager on a hot July evening was a luxury that miners and merchants eagerly paid for. Ice became so profitable that some citizens suggested it rivaled beer itself as a cornerstone of Schifferdecker and Zelleken’s business.
Meanwhile, the Turkey Creek Brewery and Schifferdecker Gardens flourished. On summer evenings hundreds of townspeople gathered beneath lanterns strung from posts. Bands played German polkas and American marches. Bowling alleys clattered with wooden pins. Couples danced on wooden platforms, while children played tag among the tables. Food was sold from stalls, with roasted meats, sausages, and bread prepared in the German tradition. The beer was poured in heavy mugs, frothy and cool, drawn directly from the brewery’s cellars. The Gardens offered Joplin something unique: a public space where families and laborers could mix, where drinking was respectable and even celebratory rather than seedy. It became a cultural landmark, remembered by later generations as one of the first truly communal leisure spaces in the young city.
Competition emerged quickly. In 1879 Nicholas Zentner and George Muennig opened the Joplin Brewery on South Main Street. By 1881 Julius Binz had established the Broadway Brewery. Both sought to capitalize on the demand for local beer, and their advertisements appeared regularly in local papers. Yet neither could match the distribution network that Schifferdecker and Zelleken had built. Their connection to Lemp and Anheuser-Busch meant that they always had access to the most popular brands in the region. Miners who had worked in St. Louis or traveled through Kansas City recognized those names and trusted their quality. Saloons eager to attract loyal customers painted signs advertising “Lemp on tap” or “Anheuser bottled by Zelleken and Schifferdecker.” By leveraging their St. Louis connections, they maintained dominance even as rivals brewed beer within Joplin itself.
The culture of saloons in these years reflected the diversity of the city. On Main Street alone dozens of establishments competed for trade. Some were rough dives where miners gambled, brawled, and sought quick comfort. Others were more refined, with polished bars, brass railings, and mirrors imported from Chicago. The presence of reliable bottled beer allowed saloonkeepers to advertise quality as well as quantity. Those who carried Schifferdecker’s bottles often displayed them in neat rows on shelves, their corks wired and sealed, a mark of respectability. In a town where whiskey was often suspect, bottled beer became a safer choice for many customers.
The temperance movement did not ignore Joplin. Ministers preached sermons warning that alcohol led to poverty and sin. Women’s groups held lectures and circulated petitions. Yet the city remained proudly wet. The demand for beer was too strong, and the saloonkeepers were among the most influential men in local politics. Even the more respectable classes who supported churches and schools often enjoyed evenings at Schifferdecker Gardens, blurring the lines between temperance ideals and cultural reality. For many, beer was not seen as a vice but as a civilizing force, a way to bring order and culture to a rough mining town.
Edward and Charles continued to complement one another. Edward remained cautious, investing profits into groceries and real estate. He managed accounts carefully and ensured that debts were paid. Charles, by contrast, was ambitious and restless. He used profits from the beer and ice trade to buy mining claims and invest in banks. He joined civic organizations and began to support public projects. By the early 1880s he was recognized as more than a brewer. He was a rising figure in Joplin’s business community, a man whose wealth and vision extended beyond beer. Yet the partnership between him and Edward remained stable. Each respected the other’s strengths, and together they maintained control of the city’s most important bottling and ice operation.
The period between 1878 and 1885 marked the peak of their direct involvement in the beer trade. The bottling works expanded to meet growing demand. The icehouses multiplied, with deliveries extending beyond Joplin into neighboring towns such as Webb City, Galena, and Carthage. The Gardens continued to thrive, drawing crowds on weekends and holidays. By 1885 beer was firmly established as part of Joplin’s culture, woven into the fabric of daily life. The saloons of Main Street, the music of the Gardens, and the bottles stacked in groceries all testified to the success of the partnership that had begun a decade earlier in a small frontier brewery in Baxter Springs.
The city itself was changing as well. By the mid-1880s Joplin was no longer a rough camp. Brick buildings replaced wooden shacks. Streets were graded and improved. The population surpassed fifteen thousand, and businesses flourished. Mining companies invested in deeper shafts and more efficient smelters. Banks multiplied, and civic leaders began to speak of Joplin as a permanent city rather than a temporary boomtown. In this environment Edward and Charles transitioned from immigrant craftsmen to established businessmen. Their success in beer had given them the foundation to participate in the broader economic and civic life of the city.
By the end of 1885, the strains of expansion and the demands of other interests began to shape their future. Charles’s involvement in mining and banking consumed more of his time. Edward continued to manage his share of the bottling and ice trade but also looked toward other ventures. The partnership remained profitable, but it was clear that the era of their direct dominance in Joplin’s beer trade was nearing its close. Within a few years they would sell their operation to George H. Redell, marking the end of their first great enterprise in the city. But before that sale, between 1878 and 1885, they had built something remarkable: a system that supplied thousands of miners and families with reliable beer, that created spaces of culture and leisure, and that anchored Joplin’s identity as a city where German traditions flourished in the heart of the Ozarks.
By the middle of the 1880s, Joplin was in the midst of transformation. What had once been a rough cluster of camps was now a thriving city of brick buildings, improved streets, and established neighborhoods. The population had passed fifteen thousand, and the mining district that extended into Newton County held more than forty thousand. Civic leaders spoke confidently of Joplin as the permanent center of the lead and zinc region. Railroads extended in every direction, carrying ore to smelters and finished products to markets. With prosperity came demands for order, culture, and permanence. Edward Zelleken and Charles Schifferdecker, who had built their fortunes on beer and ice, were now recognized as pillars of this emerging city.
From 1885 onward, their bottling works and ice business continued to thrive, but both men were increasingly occupied with other matters. Charles, restless by nature, had plunged into mining investments and banking ventures. He acquired shares in mines near Oronogo and Webb City, speculated in land on the growing west side of Joplin, and served on the boards of financial institutions. His attention was drawn more to ledgers, deeds, and stock certificates than to barrels and ice blocks. Edward, steady and cautious, diversified into groceries and real estate, ensuring a stable income for his family. He remained more closely tied to the day-to-day operations of the bottling works, but even he could see that the business was outgrowing the energy he was willing to give.
The beer and ice trade itself was becoming more complex. By 1886 the number of saloons in Joplin had climbed to more than seventy, each demanding regular deliveries. Bottled beer had become the preferred choice for groceries and restaurants. The scale of operations required more wagons, more workers, and more storage. The icehouses were filled each winter with hundreds of tons of frozen blocks, harvested from ponds across Jasper and Newton Counties. The work was arduous and dangerous, with men slipping on frozen surfaces and horses straining under heavy loads. Maintaining this system required constant attention. For men like Edward and Charles, whose ambitions were increasingly elsewhere, the time had come to consider transition.
At the same time, competition continued to grow. The Zentner and Muennig brewery, the Broadway Brewery of Julius Binz, and other small operations fought for a share of the market. Yet none could match the distribution network that Edward and Charles had established through their St. Louis connections. Their role as bottlers for Lemp and Anheuser-Busch remained central to their dominance. Still, managing this advantage required energy, and by the late 1880s they were ready to let another take the lead.
The man who would assume control was George H. Redell. Born in 1852, Redell came to Joplin in the 1880s with experience in the liquor trade. He recognized the value of the bottling and ice operation that Edward and Charles had built. Negotiations began in 1887, and by 1888 Redell purchased the business outright. The sale included the bottling works, the icehouses, wagons, and distribution routes, as well as the established contracts with Lemp and Anheuser-Busch. For Redell it was the foundation of what would become one of the largest wholesale liquor houses in southwest Missouri. For Edward and Charles it was the conclusion of more than a decade of work that had introduced beer to Joplin and shaped the city’s social life.
The sale was significant not only for its economic value but also for what it symbolized. Edward and Charles had entered Joplin in 1875 as immigrant craftsmen seeking opportunity. By 1888 they had transformed themselves into wealthy businessmen prepared to step away from manual enterprise. The profits from the sale were considerable, and both men invested in land and homes that reflected their new status. They no longer needed to spend winters harvesting ice or summers overseeing bottling lines. They could now build residences that marked them as members of Joplin’s elite.
The neighborhood they chose was Murphysburg, located west of Main Street. Murphysburg had begun as a separate mining camp in the early 1870s, named for Patrick Murphy, one of the earliest settlers. By the 1880s it had been incorporated into Joplin and was becoming the city’s most fashionable residential district. Wealthy mine owners, bankers, and merchants built large houses along Sergeant Avenue, Moffet Avenue, and the surrounding streets. The area was marked by tree-lined sidewalks, wide lawns, and ornate architecture. For men like Edward and Charles, who had risen from modest beginnings, Murphysburg represented success and permanence.
Edward constructed a comfortable home that suited his cautious temperament. Built of brick, it was sturdy and practical, with ample space for his family and visitors. His house reflected the stability he valued, less flamboyant than those of some neighbors but solid and respectable. From its porch he could watch the growth of the west side, where churches, schools, and shops catered to the rising middle and upper classes. His children played on shaded lawns, and his wife entertained guests in parlors that displayed both German heritage and American prosperity.
Charles, by contrast, envisioned something grander. In 1890 he began construction on the Schifferdecker House at 422 South Sergeant Avenue, a structure that would become one of the most remarkable residences in Joplin. Built in the Richardson Romanesque style, it featured a rough limestone foundation, red brick walls, and a steeply pitched roof. A three-story circular tower rose at the southeast corner, commanding attention from the street. Decorative terra cotta bands with floral motifs, some depicting hops in reference to his brewing career, adorned the exterior. German craftsmen were brought in to ensure authenticity, and terra cotta relief panels recalled the castles of the Rhine Valley. The house stood not only as a residence but as a monument to Charles’s journey from orphaned boy in Baden to civic leader in Joplin. Construction continued into the early 1890s, but the decision to build was made in the wake of the Redell sale, when Charles had the capital and freedom to focus on creating a lasting home.
The transition from business to residence was also a transition in civic role. Freed from the demands of daily operations, both Edward and Charles devoted more time to community affairs. Edward supported local churches and charitable groups. Charles joined civic organizations, invested in banks, and began to sponsor public projects. Their shift from beer men to civic leaders was symbolized by their move into Murphysburg, where they joined the ranks of Joplin’s leading citizens. Their neighbors included mine owners, lawyers, and merchants whose names defined the city’s growth.
The years 1885 to 1888 marked a turning point. The beer and ice business had given them wealth and reputation. The sale to Redell provided the means to cement their social standing. Their homes in Murphysburg represented permanence and aspiration. Joplin itself was changing rapidly. In 1888 the city boasted paved streets, electric lights, and a growing network of schools and churches. The saloons of Main Street continued to thrive, but now they were supplied by Redell, who expanded the bottling works into a wholesale liquor house that dominated the region. Beer remained central to Joplin’s culture, but its management had passed into new hands.
Edward and Charles had not left the world of beer entirely behind. Their names were still associated with the early years of Joplin’s liquor trade, remembered for the Turkey Creek Brewery, Schifferdecker Gardens, and the icehouses that kept beer cold through the summer. But their focus shifted. Charles invested heavily in mining companies and banks, eventually becoming one of Joplin’s wealthiest men. Edward concentrated on real estate and groceries, providing stability for his family and ensuring a comfortable life. Both continued to be respected members of the German-American community, active in social and cultural societies that maintained traditions from Baden.
The sale to Redell in 1888 also marked the end of an era in Joplin’s brewing history. The small local breweries that had flourished in the late 1870s struggled to compete with the growing dominance of bottled beer from St. Louis and the efficiency of wholesale distribution. By the 1890s local brewing had nearly disappeared, replaced by bottling operations that linked Joplin to national brands. The cultural influence of the beer garden lingered, but Schifferdecker Gardens itself declined as newer forms of entertainment emerged. Yet the memory of those early years remained strong, and many old residents recalled evenings under lantern light, with music and laughter echoing along Turkey Creek.
The move into Murphysburg was more than a change of address. It symbolized the rise of immigrants into the ranks of civic leadership. Edward and Charles had arrived in America as young men seeking opportunity. They had worked in breweries, hauled barrels, cut ice, and built businesses with their hands. By 1888 they had risen to a place where their wealth allowed them to build mansions, sponsor civic institutions, and shape the future of their city. Their journey mirrored that of Joplin itself, which had grown from a mining camp into a permanent community with aspirations of greatness.
As they settled into their new homes, Edward and Charles could look back on more than a decade of accomplishment. They had brought reliable beer to a thirsty mining town. They had introduced the beer garden as a cultural institution. They had built a system of bottling and ice distribution that connected Joplin to the great breweries of St. Louis. They had created wealth that allowed them to invest in banks, mines, and real estate. And they had established themselves as leaders in a city that would continue to grow long after their breweries were gone.
By the close of 1888, the beer trade in Joplin had entered a new phase. Redell was expanding, saloons were multiplying, and the cultural debates over temperance continued. But Edward and Charles had moved into another stage of life. Their names were now associated not only with beer but with homes in Murphysburg, with civic projects, and with the prosperity of a city that they had helped to build. The years of beer, ice, and gardens had laid the foundation for everything that followed.
Part III: The Redell Era and the Rise of Wholesale Distribution
The year 1888 marked a decisive turning point in the history of Joplin’s liquor trade. For more than a decade Charles Schifferdecker and Edward Zelleken had been the city’s leading figures in beer and ice. They had introduced bottling, cold storage, and the beer garden model, and they had established Joplin as a dependable outlet for the great brewing houses of St. Louis. Yet by the late 1880s both men were ready to move on. Schifferdecker’s ambitions were shifting toward mining claims, banking ventures, and civic improvements, while Zelleken was investing in groceries and real estate. The day-to-day management of barrels, ice wagons, and bottling crews no longer suited their long-term goals. The business at 525 Virginia Avenue, however, was far too valuable to fade. It required a new hand. That hand was George H. Redell.
The Transition of 1888
The sale in 1888 of the bottling works and ice business to George H. Redell Sr. represented the first generational transfer of Joplin’s liquor economy. The plant at 525 Virginia Avenue had been built under the direction of Schifferdecker and Zelleken in the mid to late 1870s, strategically located across from the Frisco Depot. This placement was no accident. The depot was the lifeline of Joplin, the point where ore shipments departed and freight arrived. To have a warehouse directly across from it meant efficiency on a scale no competitor could match. When barrels of beer arrived from St. Louis, they could be rolled straight from the freight cars into Redell’s storage rooms.
The sale ensured continuity for Joplin’s beer supply. The public did not experience disruption. Saloons continued to receive their deliveries, ice wagons continued to roll, and Anheuser-Busch and Lemp continued to see their brands represented in the growing mining town. What changed was leadership. George H. Redell Sr. assumed the mantle and began to expand.
George H. Redell Sr.
Little is known of Redell’s early life compared to the detailed records of Schifferdecker or Zelleken. What is certain is that by 1888 he had the resources, the confidence, and the reputation necessary to purchase one of the most important businesses in Joplin. He saw in the bottling works not merely a steady income but a platform to build a wholesale house of regional importance.
Under his leadership the business took on a new identity. No longer just a bottling operation, it began to advertise itself as the Redell Manufacturing and Supply Company. The choice of name mattered. It signaled ambition and scope. This was not a man content to merely bottle beer shipped from St. Louis. Redell wanted his firm to supply everything a saloon might require, from the beer itself to the polished bar that displayed it.
Products and Services
Redell Sr. quickly expanded the product line. Beer remained central, with shipments from Anheuser-Busch and Lemp forming the backbone of the trade. The official relationship with Anheuser-Busch was particularly significant. Advertisements proudly declared that Redell was the Joplin agent for the Anheuser-Busch Brewing Association. This gave him the exclusive right to distribute Budweiser and Busch lagers in the district, a franchise that carried enormous prestige at a time when Budweiser was already becoming a national name.
Whiskey was added to the catalogue. Redell began to import barrels of Kentucky bourbon and rye, offering them to saloons and groceries across southwest Missouri. Imported wines and champagnes appeared as well, catering to wealthier clients who sought European products. For family markets he expanded the soda and soft drink bottling operation. Surviving bottles embossed with “Geo. H. Redell — Joplin, Mo.” attest to this diversification. Soda gave Redell two advantages: it broadened his customer base beyond saloons, and it provided a respectable cover against temperance criticism.
Perhaps his most innovative move was the decision to provide bar fixtures and equipment. A new saloonkeeper could approach Redell and purchase everything needed to open his doors, from the brass footrail and spittoons to the mirrored back bar and crystal glassware. Many fixtures were provided on credit, binding the saloonkeeper to Redell as a client for years to come. This practice gave the company leverage. A saloon that failed to pay its bills might find its fixtures repossessed, as court cases from the 1890s occasionally reveal.
The Building at 525 Virginia Avenue
The physical plant itself became a landmark. Built originally by Schifferdecker and Zelleken, and technically owned by Anheuser-Busch, the building symbolized the city’s integration into the broader brewing network of the Midwest. Its brick façade and imposing warehouse space stood out in a district crowded with wholesale houses. Virginia Avenue was Joplin’s commercial backbone, lined with grocers, hardware dealers, and dry goods firms. Redell’s presence placed liquor at the very heart of that economic corridor.
The building’s location across from the Frisco Depot cannot be overstated. The depot funneled goods from St. Louis and beyond into Joplin. Barrels of beer arrived by the carload, and with only a short roll across the street they were secured in Redell’s warehouse. This efficiency reduced spoilage, cut costs, and ensured that Redell could offer reliable service to saloonkeepers. It was a logistical advantage that cemented his dominance.
Advertising and Identity
Redell was a firm believer in the power of advertising. Full-page spreads in the Joplin Globe during the late 1880s and early 1890s featured elaborate descriptions of the products available. The language stressed quality, variety, and service. By adopting the title of Redell Manufacturing and Supply Company, he placed his enterprise in the same league as the city’s other great wholesalers. This was not a small bottler tucked in an alley. It was an imposing supplier with regional reach.
Advertisements also reinforced the connection to Anheuser-Busch. To drinkers in Joplin, the phrase “Agent for Anheuser-Busch” carried weight. It meant access to the same beer enjoyed in St. Louis taverns, shipped fresh and bottled locally. For many miners and smelter workers, that recognition was enough to ensure loyalty to the saloons that carried Redell’s brands.
Saloons and Culture
The years between 1888 and 1893 saw continued growth in Joplin’s saloon culture. Main Street was lined with establishments that offered miners a place to spend their wages. Some were rough rooms with sawdust on the floor and whiskey served in tin cups. Others aspired to refinement, with polished wooden bars, mirrors imported from St. Louis, and chandeliers that glittered in gaslight. What united them was dependence on wholesalers like Redell.
Saloonkeepers relied on steady deliveries of beer, whiskey, and fixtures. They needed credit to survive lean months, and Redell’s willingness to extend credit secured their loyalty. By providing both product and infrastructure, he made himself indispensable. Joplin’s saloon economy in the late nineteenth century was, in many respects, an economy built on Redell’s foundation.
The Death of Redell Sr. in 1893
The sudden death of George H. Redell Sr. in 1893 threatened to disrupt this system. He had steered the company for only five years, yet in that time he had expanded its reach and cemented its role in Joplin’s economy. His passing raised immediate questions about succession. Would the company collapse without his leadership? Would Anheuser-Busch seek a new agent? Would rival wholesalers move in to fill the gap?
The answer came swiftly. His son, George H. Redell Jr., assumed control. The younger Redell inherited not only the building and contracts but also the responsibility of maintaining the confidence of breweries, saloonkeepers, and creditors. He faced the daunting task of proving that he could not only preserve his father’s business but also expand it in a rapidly growing and competitive environment.
The death of Redell Sr. closed one chapter and opened another. The groundwork he had laid between 1888 and 1893 ensured that his company was too valuable to vanish. His belief in advertising, his willingness to diversify products, and his strategic use of the Virginia Avenue building had created a powerhouse. With his son at the helm, the Redell Manufacturing and Supply Company entered a new era.
Legacy of the Early Redell Years
Although brief, the tenure of George H. Redell Sr. between 1888 and 1893 was foundational. He transformed the bottling works inherited from Schifferdecker and Zelleken into a comprehensive wholesale house. He secured the Anheuser-Busch franchise, expanded into whiskey and soda, introduced bar fixtures as a line of business, and made 525 Virginia Avenue a landmark of commerce. His death left the company in transition, but it did not weaken the enterprise. Rather, it passed to his son a structure that was ready for further growth.
For Joplin as a whole, the years of Redell Sr. marked the solidification of the city’s role in the regional liquor economy. No longer dependent solely on small breweries or sporadic shipments, the miners and townspeople of Joplin could count on a steady supply of nationally recognized brands. The saloon culture that defined Main Street in the 1890s owed much to the reliability of Redell’s operations. His five years of leadership ensured that the city was not merely wet but thriving on the commerce of beer and whiskey.
When George H. Redell Sr. died in 1893, he left behind more than a business. He left an institution that had quickly become essential to Joplin’s economy. In only five years at the helm he had transformed the old Schifferdecker and Zelleken bottling works into a full-scale wholesale house. The Anheuser-Busch franchise was secured, whiskey and wines were moving steadily, soda bottling was under way, and saloon fixtures had been added to the catalogue. The building at 525 Virginia Avenue stood as a symbol of permanence across from the Frisco Depot. To lose all of this in the sudden absence of its founder would have been a devastating blow to Joplin. But the Redell family was prepared to continue, and it was the son, George H. Redell Jr., who stepped forward to assume control.
Taking the Helm
George Jr. was young when he inherited leadership. Born in the late 1860s, he had been raised in an environment of commerce and had grown up watching his father’s rise. When the elder Redell died, George Jr. inherited not only the business but also the relationships his father had cultivated. The confidence of Anheuser-Busch was critical, for without their barrels rolling in from St. Louis the company would collapse. That confidence was secured, and George Jr. was confirmed as the official Joplin agent for the Anheuser-Busch Brewing Association. He also inherited the location, the workforce, and the client list of saloonkeepers who depended on regular shipments. From the beginning he understood that the business could not merely survive. It had to grow.
Expansion of Products
The 1890s in Joplin were a time of rapid growth. The mining industry boomed, the railroads extended new lines, and the city’s population expanded. With each new boarding house, smelter, and saloon came new demand for liquor. George Jr. met that demand by expanding the scope of Redell Manufacturing and Supply. Beer remained the backbone, with Budweiser and Busch as the most popular lagers, but he also expanded the list of available whiskeys. By the late 1890s Redell was offering several house brands, some imported from Kentucky warehouses and others blended locally. These brands were marketed with descriptive names that emphasized quality and aging, appealing to customers who wanted assurance that their whiskey was straight and reliable.
Imported wines also became a more prominent part of the catalogue. French champagnes, Spanish sherries, and German wines appeared in advertisements, showing that Redell was not only catering to the working-class saloon but also to the upper-class table. This diversification was strategic. By offering products for every class of drinker, Redell ensured that his company could capture the full range of Joplin’s market.
Soft drinks continued to expand as well. Soda bottling was not only profitable but socially useful. It allowed the company to advertise in a way that was less offensive to the growing temperance movement. Glass bottles embossed with the company name circulated widely, many of them later discovered by collectors. These sodas were sold in groceries and drugstores, giving Redell a presence in homes as well as saloons.
Fixtures and Furniture
One of George Jr.’s most important decisions was to continue and expand the line of bar fixtures and furniture. Saloons multiplied in the 1890s, and each required capital to open. Redell supplied everything, from polished wooden bars built by craftsmen to mirrored backdrops that reflected rows of bottles. Brass footrails, heavy stools, iceboxes, siphons, and glassware were all available. The practice of leasing fixtures on credit deepened ties between Redell and his clients. A saloonkeeper who owed money for a bar was unlikely to buy his beer from a competitor. This business model made Redell not merely a supplier but a patron, one whose support could make or break a saloon.
Court records from the 1890s show occasional disputes when saloonkeepers fell behind on payments. In such cases Redell repossessed fixtures, stripping a bar of its fittings and reselling them to another entrepreneur. These legal skirmishes underscored the company’s control over the saloon economy. Fixtures were more than furniture. They were instruments of influence.
The Warehouse on Virginia Avenue
The building at 525 Virginia Avenue remained the beating heart of the business. Its location across from the Frisco Depot gave it unparalleled efficiency. Freight cars unloaded barrels of beer that were rolled into storage. From there the beer was bottled, stored in cool conditions, and distributed by drays. Virginia Avenue itself was lined with wholesale houses. Grocers, hardware dealers, and dry goods merchants filled the brick warehouses that gave the street its commercial character. Redell’s building fit perfectly into this environment but stood out for its role in the liquor economy. To many in Joplin, Virginia Avenue was the place where goods entered the city, and 525 was the building where beer and whiskey began their journey into saloons and homes.
Advertising in the Globe
Redell Jr. was as much a believer in advertising as his father. The Joplin Globe carried frequent full-page spreads describing the company’s products. These advertisements emphasized both variety and reliability. They often listed dozens of brands of beer, whiskey, and wine, with language designed to reassure customers that every bottle was genuine and of high quality. Some ads highlighted the connection to Anheuser-Busch, reminding the public that Redell was the exclusive agent for Budweiser in Joplin. Others promoted the soda bottling line, appealing to families. The use of advertising helped cement the company’s reputation as a modern, progressive wholesaler.
The Saloon Boom
The 1890s were the years of the saloon boom in Joplin. Main Street became a corridor of drinking establishments, each competing for customers. A miner finishing his shift could choose between dozens of options, from rough dives to polished establishments with chandeliers and music. Redell supplied them all. His drays delivered kegs daily, ensuring that taps never ran dry. Painted signs announced which saloons carried Budweiser or Lemp, attracting loyal customers who wanted specific brands.
Saloons were not only places to drink. They were centers of community life. Men gathered to discuss union matters, gamble, and socialize. Some operated in conjunction with theaters or dance halls. Redell’s role in supplying these establishments meant that his company was woven into the social fabric of the city. Without his steady shipments, the saloon culture of Joplin would have faltered.
Challenges and Court Cases
Running the largest wholesale liquor house in southwest Missouri was not without challenges. Court records show disputes over debts, repossessions of fixtures, and occasional accusations of unfair practices. In one case, a property owner accused Redell of using fixture contracts to gain control over a saloon. In another, the company was forced to repossess an entire set of bar furniture after a proprietor failed to pay. These conflicts highlight the precarious finances of many saloons. While miners spent freely, downturns in ore prices or labor strikes could reduce business. When saloons failed, Redell’s company absorbed the loss or sought legal remedy.
Influence Beyond Joplin
By the turn of the century Redell Manufacturing and Supply was no longer confined to Joplin. The company extended its reach into Webb City, Carthage, Galena, and other towns across the Tri-State district. Horse-drawn drays carried barrels along county roads, and rail shipments extended even farther. Redell’s role as the Anheuser-Busch agent gave him an advantage, for Budweiser was rapidly becoming one of the most recognized brands in the United States. In small towns across southwest Missouri and southeast Kansas, saloons that carried Budweiser advertised that fact, often with painted signs supplied by Redell.
The Broader Context
The years between 1893 and 1906 were years of prosperity in Joplin. The mining industry fueled economic growth, banks multiplied, and civic institutions expanded. Redell Manufacturing and Supply thrived in this environment. Its building on Virginia Avenue stood as a symbol of the city’s integration into national markets. Just as ore was shipped out, beer and whiskey flowed in. The two commodities, though different, were linked in the life of the city.
At the same time, the temperance movement began to gain traction. Ministers preached against alcohol, and women’s groups organized protests. Editorials in newspapers warned of the dangers of drink. Yet Joplin remained proudly wet. The demand for beer and whiskey was too strong, and the influence of saloonkeepers in local politics was considerable. Redell’s advertisements for soda and soft drinks helped soften the image of the company, but no one doubted that its heart remained in liquor.
The Death of George H. Redell Jr.
In 1906 tragedy struck again when George Jr. died unexpectedly. His death left the company without direct family leadership for the second time in little more than a decade. The loss was profound. For thirteen years he had steered the company, expanded its reach, and maintained its dominance in the regional liquor trade. His passing created uncertainty. Who would lead the company now? Would it remain in family hands, or would outside investors take control?
The death of Redell Jr. marked the end of an era. The company he inherited from his father had grown into one of the largest wholesalers in the region. It controlled the flow of beer and whiskey into dozens of saloons, supplied fixtures that defined the interiors of bars, and advertised its brands across southwest Missouri. Its building on Virginia Avenue remained a landmark, and its contracts with Anheuser-Busch ensured that Budweiser continued to flow into Joplin. But without George Jr. the future was uncertain.
Legacy of the Redell Jr. Years
The years between 1893 and 1906 were formative not only for the company but for the city. Redell Jr. ensured that Joplin’s liquor economy matured from a frontier trade into a modern wholesale system. He expanded products, diversified into fixtures, used advertising to build identity, and extended reach into surrounding towns. He navigated the challenges of court disputes and the beginnings of temperance pressure. When he died, the company he left behind was too large and too important to collapse. It awaited new leadership, which would come in the form of Amsel Taylor Blackwell. But the foundation had been laid by father and son. Their combined work ensured that Joplin entered the twentieth century with a liquor economy that was organized, influential, and deeply woven into the city’s life.
The year 1906 brought sudden change to Joplin’s liquor economy. In the span of just over a decade, George H. Redell Jr. had transformed his father’s firm into a powerful wholesale house, commanding the flow of beer, whiskey, wine, and soft drinks throughout the Tri-State district. His building at 525 Virginia Avenue, located directly across from the Frisco Depot, had become a symbol of the city’s commercial maturity. Yet in 1906, George Jr. died unexpectedly. Once again the company stood at a crossroads. This time, there was no heir prepared to step forward. The death of Redell Jr. left the business without family leadership and opened the way for a new figure to rise. That figure was Amsel Taylor Blackwell.
The Passing of George H. Redell Jr.
George Jr.’s death came at a time when Joplin was booming. The mining industry was at full tilt, with lead and zinc production fueling growth. Saloonkeepers depended on daily deliveries from Redell’s drays, and households purchased ice and soda bottled under the Redell name. The firm had weathered lawsuits, recessions, and competition, and by 1906 it was stronger than ever. The sudden loss of its leader threatened to destabilize this entire system. Local newspapers marked the event with a sense of unease. Who would guide the company now? Would Anheuser-Busch continue to entrust its franchise to the Redell name without a Redell at the helm? Would creditors and clients retain their loyalty?
These questions hung in the air as the company sought a way forward. It would take two years for the final answer to appear, and in that time the liquor trade of Joplin continued in a kind of suspended animation. Saloons remained open, barrels continued to arrive by rail, and drays continued to deliver, but there was uncertainty about the long-term future. That uncertainty came to an end in 1908, when Amsel Taylor Blackwell purchased a controlling interest in Redell Manufacturing and Supply. But before tracing that moment, it is necessary to understand the man himself.
Early Life of A. T. Blackwell
Amsel Taylor Blackwell was born on March 13, 1863, in Ozark, Arkansas. His father, like many men of the South, had served in the Civil War. He carried wounds from that conflict, and those wounds eventually claimed his life. Widowed, Amsel’s mother moved with her young son to Joplin in 1873, the same year the city was incorporated. Amsel was only eight years old, but the relocation placed him at the center of a town just beginning to define itself. The death of his father meant that from an early age he bore responsibility for helping to support his family. Formal education was brief. Although he attended Joplin schools for a few years, he left at an early age to provide income for his mother.
As a boy he worked a series of small jobs. He scraped ore from waste piles, a common occupation for children in the mining district, earning a few cents a day. He shined shoes along the boardwalks of Main Street. He delivered the Joplin Daily Democrat, carrying bundles of newspapers from house to house. Each job taught him persistence and gave him familiarity with the rhythms of the city. While many boys drifted into the mines for life, Amsel developed a sense of ambition that drove him to look for greater opportunities.
Rise in Business
By the 1890s Blackwell had established himself as a businessman of significance. He was not confined to one field but spread his interests across several. In Carthage he became manager of the Carthage Ice and Cold Storage Company, an enterprise that mirrored the bottling and ice works of Joplin but on a smaller scale. He showed a talent for management and logistics, skills that would serve him well in the liquor trade. His work with ice and storage facilities made him an expert in one of the essential components of brewing and bottling: refrigeration.
Blackwell also became active in civic and social life. He married Mary Higgins on December 17, 1890, and together they became prominent in community affairs. He joined the Elks Lodge, participated in the Masonic order, and was a member of the Methodist Episcopal Church. He invested in theaters, serving as part of the Ideal Theatre Company, and participated in local real estate ventures. His sale of the McKinley Building at Fifth and Joplin Street to L. P. Buchanan for $100,000 was hailed as the highest property transaction in Joplin’s history at that time. These achievements placed him among the city’s rising elite.
In 1906 the Carthage Evening Press reported on his plans to build a new residence. The article described his decision to construct a modern two-story home at the corner of Ninth and Main Streets in Carthage. Designed by architect J. B. Ross, the home was to be an eight-room structure costing approximately $5,000, a considerable sum in that era. The report noted that ground would be broken immediately, adding another fine residence to the city. This attention from the press reflected his prominence. By the time of George Redell Jr.’s death, Blackwell was already a man of means and influence.
The Purchase of 1908
Although George Jr. died in 1906, it was not until August 24, 1908, that Blackwell finalized the purchase of a controlling interest in Redell Manufacturing and Supply Company. The two-year gap suggests a period of negotiation and transition. The Redell family may have attempted to manage the company temporarily, or investors may have sought to preserve it while looking for a buyer. Anheuser-Busch, with its vital franchise at stake, would have been eager to see continuity. Blackwell emerged as the solution. With experience in ice and storage, with capital from his business ventures, and with social standing in both Joplin and Carthage, he was well positioned to assume control.
The purchase made him president of Redell Manufacturing and Supply. He also became president of Redell Motor Company, general manager of Carthage Ice and Cold Storage, and president of the Western Ice and Manufacturer’s Association. His name quickly became associated with the modernization of Joplin’s liquor distribution system. Under his leadership the company continued to operate from 525 Virginia Avenue, still directly across from the Frisco Depot, still receiving barrels from St. Louis, still supplying the saloons of Main Street. But with Blackwell in charge, the company was ready to adapt to the changing environment of the new century.
Oklahoma Statehood and Prohibition
The most significant change in that environment came from the south. In November 1907 the Oklahoma Territory entered the Union as the state of Oklahoma. From its first day as a state, Oklahoma carried one of the strictest prohibition laws in the nation. Its constitution forbade the manufacture and sale of alcohol. This law was no surprise, for the temperance movement had long been strong in the territory, but its impact was profound. Thirty miles south of Joplin, a vast new state of more than a million people suddenly went dry. Missouri remained wet. Kansas had already been dry since 1881, but Joplin had managed to prosper by serving local demand. Now, with Oklahoma dry, the border became an opportunity.
Saloons in Joplin multiplied to meet both local and cross-border demand. Bootleggers began to make nightly runs into Oklahoma, carrying barrels and bottles supplied by Redell Manufacturing and other Joplin distributors. Some shipments were hidden under crates of produce. Others were concealed in wagons with false bottoms. As the automobile became more common, smugglers began to load cars with cases of beer and whiskey, covering them with blankets. Joplin’s location, with its rail lines, warehouses, and icehouses, made it an ideal launching point for this contraband trade.
Blackwell’s purchase of Redell in 1908 positioned him at the center of this transformation. The company’s contracts with Anheuser-Busch ensured that Budweiser flowed into the city in steady supply. Its bottling works provided the means to package and distribute efficiently. Its icehouses kept the product cool during transport. Its ties to saloonkeepers created outlets ready to buy. While the company did not openly advertise itself as a source for bootleggers, its products inevitably formed the backbone of the trade. Oklahoma’s prohibition made Joplin’s liquor economy more profitable than ever.
Blackwell’s Broader Influence
Blackwell did not limit himself to liquor. He remained active in real estate, selling properties at record prices. He expanded his ice interests, managing the Carthage plant and serving as president of the Western Ice and Manufacturer’s Association. He invested in the Redell Motor Company, reflecting his interest in modern technology. His civic roles in the Elks, the Masons, and his church kept him visible in the community. All of these activities reinforced his reputation as a man who had risen from humble beginnings to become a pillar of society.
His personal story carried symbolic weight. Born in Arkansas, the son of a wounded veteran, raised in modest circumstances, forced to leave school to shine shoes and scrape ore, he embodied the ideal of self-made success. His rise to the presidency of one of Joplin’s most important companies was not just a personal triumph but a reflection of the city itself. Joplin had been a muddy mining camp in 1873 when he arrived as a boy. By 1908 it was a bustling city of commerce, industry, and culture. Blackwell’s life mirrored that transformation.
The Stage Set for the Next Era
By the end of 1907 Joplin’s liquor economy was on the threshold of its most dynamic period. The combination of Redell Manufacturing under Blackwell and the brewing operations of Wilhelm and Carl Griesser on South Main created two powerful pillars. One controlled the wholesale distribution of national brands, bar fixtures, and whiskey. The other modernized local brewing and ice production. Together they ensured that saloons were supplied, households had ice, and bootleggers had product to carry into Oklahoma.
Yet at the same time, storm clouds gathered. The temperance movement was gaining strength across the country. Missouri remained wet, but the pressure was building. Churches, women’s groups, and reformers organized rallies and petitions. National newspapers carried stories of the evils of drink. Oklahoma’s prohibition law was hailed by temperance advocates as a model for other states. Joplin, proudly wet, stood at the frontier of a cultural battle that would only intensify in the years ahead.
For now, however, prosperity continued. The Redell building at 525 Virginia Avenue thrived. Blackwell consolidated his leadership. The saloons of Main Street glittered at night, filled with miners spending their wages. The sound of barrels rolling across Virginia Avenue into the warehouse was a daily rhythm. And across the border, wagons laden with contraband disappeared into the dark roads of Oklahoma. Joplin’s liquor economy had entered a new century, led by a man who embodied the city’s grit and ambition. The stage was set for the industrial brewing era and the border conflicts that would define the years leading to Prohibition.
Part IV: Industrial Brewing and Border Tensions (1907–1920)
In November of 1907 the map of the United States gained a new state. Oklahoma entered the Union as the forty sixth state, carved out of Indian Territory and Oklahoma Territory, a place of frontier settlements, prairie farms, and growing towns. Its new constitution contained one of the most sweeping prohibitions on alcohol ever written in that era. From the very day Oklahoma became a state the manufacture and sale of alcoholic beverages were permanently forbidden by law. It was not a law scheduled to take effect at a future date, nor was it a temporary experiment. It was a hard rule written into the founding document of the state. For the tens of thousands of residents who had grown used to beer, whiskey, and wine in neighboring Kansas, Missouri, and Texas, the change was immediate and jarring.
For Joplin, only thirty miles north of the border, this decision created both disruption and opportunity. Missouri remained proudly wet. Its cities contained breweries, saloons, and wholesalers that operated openly and profitably. St. Louis was one of the brewing capitals of the nation, home to Anheuser Busch and the Lemp Brewery, whose rail shipments traveled daily across the Midwest. Joplin, sitting at the southern end of Missouri’s rail and road network, suddenly found itself on the edge of a new frontier between wet and dry territory. The imbalance between supply and demand created by Oklahoma’s prohibition transformed the liquor trade of the district almost overnight.
The men who controlled Joplin’s liquor economy quickly recognized what this meant. They had spent decades perfecting the infrastructure of distribution. Charles Schifferdecker and Edward Zelleken had built the first bottling works in 1875, tied directly to the Frisco Depot on Virginia Avenue. George H. Redell and his son had expanded that business into a major wholesale house by the turn of the century. The Griessers were modernizing Joplin’s breweries with new equipment and deeper wells. Icehouses dotted the town, ensuring that barrels of beer could be kept cool even in the summer. Saloons lined Main Street and Sixth Street in such numbers that by 1914 the city counted fifty seven saloons, each one paying an annual license of two thousand two hundred dollars. With the infrastructure in place, the only missing ingredient was increased demand. Oklahoma’s dry constitution supplied that in abundance.
Into this new environment stepped Amsel Taylor Blackwell. Born in Ozark, Arkansas in 1863, Blackwell had moved to Joplin with his widowed mother in 1873, the very year the city was incorporated. His father had died of wounds received in the Civil War, leaving the family to survive by the son’s labor. Young Amsel worked as a scrapper in the mines, digging through waste piles for bits of ore, shined shoes, and delivered the Joplin Daily Democrat. By the 1880s he had developed a reputation as an ambitious young man willing to work long hours. In 1890 he married Mary Higgins, securing his place in Joplin society. Over the following two decades he grew steadily in prominence, moving from small ventures into larger enterprises such as the Carthage Ice and Cold Storage Company.
On August 24, 1908, Amsel Blackwell purchased a controlling interest in Redell Manufacturing and Supply Company, the very enterprise founded by Schifferdecker and Zelleken in 1875 and expanded by George Redell in the years that followed. The Redell family had been struck by tragedy, with George Sr. dying in 1893 and George Jr. passing in 1906. By 1908 the company required new leadership, someone with capital, vision, and connections. Blackwell seized the opportunity. His purchase ensured that the contracts with Anheuser Busch remained in force and that Joplin’s link to the largest brewing company in America remained unbroken. With Budweiser becoming a national brand, the ability to control its distribution in southwest Missouri and along the Oklahoma border was a prize of enormous value.
Blackwell did more than preserve continuity. He expanded the scope of the Redell business. By 1910 Redell Manufacturing and Supply was advertising heavily, filling newspaper pages with bold announcements of its stock. The company carried not only beer but also whiskey, imported wine, soft drinks, and all manner of bar fixtures. In a single advertisement one might see listings for Real Redell whiskey, Hazel Patch rye, Spark Plug bourbon, and deep rock mineral water. The company sold mirrored back bars, brass rails, spittoons, stools, and iceboxes. A saloonkeeper could equip his entire establishment through Redell on credit, creating a relationship of dependency that tied the saloon to the wholesale house. By offering both the drink and the furniture, Blackwell created a business model that was difficult for competitors to match.
Meanwhile, the border trade was growing. From the moment Oklahoma entered the Union with prohibition written into its constitution, wagons began crossing the prairie roads from Missouri into the new state. Farmers, miners, and townspeople still wanted beer and whiskey, and they were willing to pay high prices to obtain it. Bootleggers devised creative methods for smuggling. Some wagons had false bottoms, where bottles and kegs could be hidden beneath layers of hay or sacks of flour. Others were loaded with fruit or coal, with cases of beer tucked inside. As the automobile spread through the region in the late 1900s and early 1910s, cars became the preferred vehicle for smuggling. A large touring car could be filled with crates and covered with blankets, allowing the driver to slip across the border quickly. The thirty mile journey from Joplin to the Oklahoma line could be completed in less than an hour, making the trade both practical and profitable.
The Joplin Globe and other newspapers of the period carried frequent stories of arrests and raids. Oklahoma sheriffs patrolled the border, sometimes stopping wagons and cars, but the sheer length of the boundary made enforcement difficult. The demand was so high that even when shipments were seized, others slipped through. For every bootlegger caught, several succeeded. The infrastructure in Joplin, from Redell’s warehouse on Virginia Avenue to the breweries on South Main Street, ensured that supply never ran dry. The smugglers might change faces, but the source remained constant. Joplin’s wholesalers and brewers provided the beer and whiskey that fueled the underground trade in Oklahoma.
The presence of so many saloons in Joplin made the city a center not only for supply but also for culture. A license fee of two thousand two hundred dollars ensured that saloonkeepers were men of some means or men backed by wealthy investors. The fee generated significant revenue for the city, allowing it to pave streets, fund police, and maintain services. By 1914 with fifty seven licensed saloons, the city was collecting over one hundred twenty five thousand dollars annually from this source alone, a sum that dwarfed other revenue streams. The saloons themselves were more than drinking places. They were centers of politics, social life, and business. Miners gathered to discuss union matters. Politicians campaigned in their back rooms. Musicians played for evening crowds. Some saloons operated in conjunction with theaters or dance halls, blending entertainment with alcohol in a way that made them indispensable to working men.
The dominance of saloons alarmed temperance advocates. Ministers preached against drink from pulpits across the city. Women’s groups organized protests and circulated petitions calling for restrictions on licenses. Reformers argued that alcohol caused poverty, crime, and domestic violence. Yet the sheer revenue from licenses made city councils reluctant to act. The dependence of municipal budgets on liquor created a conflict that would persist throughout the decade. For every sermon condemning the saloon there was a city accountant balancing the books with license fees.
Blackwell’s leadership at Redell during these years showed both shrewdness and adaptability. He recognized that the key to dominance in the wholesale trade was not only the product but also the infrastructure. By maintaining the warehouse at 525 Virginia Avenue, directly across from the Frisco Depot, he ensured that barrels of beer from St. Louis could be unloaded from rail cars and rolled directly into cold storage. Horse drawn drays could then deliver kegs and bottles to saloons across the city and beyond. The proximity of the warehouse to the depot was more than convenience. It was the beating heart of Joplin’s liquor economy, a place where national supply met local demand.
Blackwell also leveraged his other ventures to strengthen Redell. As manager of the Carthage Ice and Cold Storage Company he understood the critical role of ice in preserving beer. By controlling both the supply of ice and the distribution of beer he created a vertically integrated system. The same blocks of ice harvested in winter or manufactured in cold storage plants cooled beer in warehouses, preserved it in saloon iceboxes, and refreshed families in their kitchens. The ice trade was profitable in its own right, but when paired with beer it became indispensable.
The years between 1907 and 1910 were thus a period of transformation for Joplin’s liquor economy. The arrival of statehood in Oklahoma created a vast dry market that looked north for supply. The acquisition of Redell by Amsel Blackwell ensured continuity and expansion in the wholesale trade. The rise of automobiles and creative bootlegging methods expanded the reach of smugglers. Saloons flourished in Joplin, their licenses filling city coffers and their bars filling with miners each evening. Temperance advocates preached against them, but the combined weight of revenue and demand kept them open. Icehouses and warehouses hummed with activity, their products flowing across state lines despite the laws of prohibition.
In hindsight these years appear as the opening act of a larger drama that would play out across the following decade. The lines of conflict were already clear. On one side stood the wholesalers, brewers, and saloonkeepers who built an economy around alcohol, supported by miners and working men who saw beer as part of their daily lives. On the other side stood the temperance advocates, reformers, and legislators who believed that prohibition was the path to moral improvement. Oklahoma’s constitution had given the dry cause its greatest victory to date, but Joplin’s warehouses and saloons showed that the wet tradition was not easily extinguished. The border became the front line of a cultural conflict that would spread across the entire nation by the end of the decade.
By 1910 Joplin was no longer a rough mining camp but a bustling city of more than thirty thousand people. Its streets bustled with wagons, early automobiles, and crowds of miners, merchants, and their families. Brick buildings rose where once there had been only tents and wooden shacks. The city possessed electric lights, streetcars, theaters, schools, and banks, but it also carried a reputation as one of the wettest towns in Missouri. Saloons lined Main Street and clustered near the smelters. Every evening men crowded their bars for cold lager and whiskey. By this time two pillars held up the city’s liquor trade. On Virginia Avenue the Redell Manufacturing and Supply Company, now under the control of Amsel Blackwell, dominated wholesale distribution. On South Main Street a newer enterprise emerged that sought to make Joplin a brewing city in its own right. That enterprise was the Home Brewing and Ice Company, under the leadership of Wilhelm and Carl Griesser.
The story of the Griessers connects Joplin once again to the great wave of German immigration that had shaped its early beer culture. Wilhelm Griesser arrived in America with training as both a brewmaster and an architect. This combination of technical skill and practical experience proved invaluable. Brewing in the early twentieth century was no longer the rustic craft of a single kettle and a handful of barrels. It required knowledge of chemistry, mechanics, and engineering. Large tanks needed careful calibration. Bottling lines demanded precision machinery. Icehouses relied on architectural design to preserve their contents through the heat of summer. Wilhelm possessed both the scientific and structural knowledge to manage these challenges. His brother Carl shared his passion and supported the expansion of their ventures.
The Griessers took over an existing operation with a history stretching back to the earliest days of Joplin. In 1871 Nicholas Zentner had founded the first brewery in East Joplin, producing beer for the rough mining camps. He left in 1875, but returned in 1881 to join George Muennig in a new venture called the Middle West Brewery. In 1884 they built a modern plant on the east side of Fifth and Main, drawing water from a well drilled to an extraordinary depth of seven hundred and eighty feet. That well provided the pure water necessary for brewing and for ice production. For more than a decade the Middle West Brewery supplied beer to the district until Zentner sold the business in 1900. According to an article published in the Joplin Globe in 1907, the plant had produced eight hundred thousand kegs of beer in sixteen years. The Globe calculated that this amounted to more than one hundred two million ordinary glasses of beer consumed by the people of the Joplin district. The numbers alone testified to the enormous thirst of the mining camps and towns of southwest Missouri.
When the Griessers took control in the early 1900s they reorganized and expanded the plant, eventually operating under the name Home Brewing and Ice Company. They relocated the main facilities to East Seventh Street just west of the Kansas City Southern tracks, a site that offered both space and transportation connections. The move allowed them to double capacity and install completely new machinery. With their architectural skills they designed efficient brewhouses and ice plants that worked in tandem. The deep well continued to supply water, while modern equipment allowed for larger scale production. The flagship product became Middle West Beer, which they bottled and sold aggressively for ten cents a bottle. Advertisements promoted its purity and flavor, appealing both to working men who wanted a refreshing drink and to families who desired quality. The company also continued the ice business, ensuring that beer remained cool from vat to saloon glass.
The Home Brewing and Ice Company represented a new stage in Joplin’s brewing industry. While the bottling works established by Schifferdecker and Zelleken in 1875 had tied the city to St. Louis through imports, and while Redell’s wholesale house had dominated distribution, the Griessers sought to make Joplin itself a brewing center. Their plant was not a modest local brewery producing a handful of kegs for nearby taverns. It was an industrial enterprise integrated with ice production, bottling, and distribution. The tall smokestacks of the brewhouse became a familiar landmark on East Seventh Street. Horse drawn wagons emblazoned with the company name delivered both beer and ice to saloons, groceries, and private homes. By controlling every step of the process, the company ensured consistency and reliability, qualities that built brand loyalty in a competitive market.
The dual focus on beer and ice was crucial. Before the widespread adoption of mechanical refrigeration, ice was the lifeblood of the trade. Without it beer spoiled quickly in summer. The Griessers built massive icehouses filled with blocks harvested from ponds in winter or manufactured through their cold storage equipment. These blocks, stacked and insulated with sawdust, could last for months. In winter men with saws cut rectangles from frozen surfaces, loaded them onto wagons, and hauled them to storage. By summer those blocks kept beer cellars cool, preserved meat in butcher shops, and chilled drinks in saloons. Families purchased ice for their home iceboxes, creating a steady customer base that extended beyond the beer drinker. Even if temperance advocates succeeded in restricting alcohol sales, households and businesses still required ice, giving the company resilience against political pressure.
The Home Brewing and Ice Company also became known for its saloons and depots. By maintaining outlets at addresses such as 111 West Sixth Street in downtown Joplin and additional sites in nearby towns like Webb City, the company ensured that its product reached customers directly. These outlets allowed them to showcase Middle West Beer and to cultivate loyalty among drinkers who came to associate the brand with quality. At a time when national brands like Budweiser were flooding markets through wholesalers like Redell, local identity provided an advantage. Middle West Beer was not a distant product shipped from the Mississippi but a local brew made from water drawn from Joplin’s own deep well.
The scale of production continued to grow. The statistic of eight hundred thousand kegs produced over sixteen years meant that the company was brewing an average of fifty thousand kegs per year, each keg representing dozens of gallons of beer. This volume placed the Home Brewing and Ice Company among the largest regional brewers in Missouri outside of St. Louis. Its reach extended beyond the immediate city into the surrounding district, supplying mining camps, smelter towns, and farming communities. The company’s wagons could be seen throughout Jasper County and Newton County, their loads of ice and beer symbols of prosperity.
Labor played a significant role in this industrial enterprise. In 1900 workers in Joplin’s brewing and ice industries formed the Brewery and Ice Workers Local 193, affiliated with the national union. The local gave employees a collective voice in negotiating wages, hours, and conditions. Members marched in Labor Day parades carrying banners that declared the dignity of their trade. They held annual picnics that brought families together, reinforcing solidarity. Union presence also tied the brewing industry to the broader labor struggles of the mining district, where disputes over wages and working conditions frequently erupted. The fact that Joplin’s brewery workers were organized underlined the legitimacy of brewing as skilled labor, countering temperance arguments that depicted the industry as purely destructive.
The years between 1910 and 1915 were a time of growth for the Home Brewing and Ice Company. Its investment in machinery and architecture modernized production. Its dual focus on beer and ice created stability. Its outlets and branding built loyalty. Its unionized workforce gave it social legitimacy. All of this took place against the backdrop of intensifying temperance pressure. Missouri remained wet, but reformers across the state campaigned tirelessly against liquor. Preachers denounced it from pulpits, women’s groups petitioned councils, and newspapers debated the morality of saloons. Yet the demand remained overwhelming. In Joplin miners finishing long shifts in dark tunnels wanted cold beer. Families wanted ice for their homes. Merchants wanted saloons to attract customers. For every sermon condemning alcohol, wagons of Middle West Beer rolled through the streets.
The Griessers themselves became respected figures in the community. Wilhelm’s training as a brewmaster and architect gave him authority, while Carl’s business acumen ensured smooth operations. They were seen not only as businessmen but also as craftsmen continuing a German tradition of brewing that emphasized quality, family, and community. Their presence in Joplin reinforced the city’s identity as a place shaped by immigrants who brought skills and culture from Europe. In their breweries and icehouses one could see the continuation of traditions that stretched back to Baden and Bavaria, transplanted into the soil of southwest Missouri.
By 1915 the Home Brewing and Ice Company stood at its peak. Its smokestacks dominated the landscape of East Seventh Street. Its wagons delivered beer and ice daily. Its workers were organized and active. Its product was known across the district. Alongside Redell Manufacturing on Virginia Avenue, the company formed the second great pillar of Joplin’s liquor economy. Together they created a system that ensured the city’s saloons never lacked supply. Redell provided national brands, bar fixtures, and wholesale variety. Home Brewing provided local beer and essential ice. In combination they gave Joplin one of the most robust alcohol economies in Missouri outside of St. Louis and Kansas City.
The years between 1910 and 1915 thus represented a high point for brewing in Joplin. The Griessers demonstrated that local enterprise could compete with national brands by emphasizing quality, integration, and community identity. Their investment in wells, machinery, and architecture ensured that production met the growing demands of a thirsty city and a dry border region. Their dual focus on beer and ice created resilience in the face of political challenges. Their workforce embodied the dignity of skilled labor. Their brand, Middle West Beer, became part of daily life for thousands. Yet even at this moment of prosperity clouds were gathering on the horizon. The temperance movement was gaining strength, not only in neighboring Kansas and Oklahoma but also within Missouri itself. The outbreak of World War I would bring anti German sentiment that cast suspicion on men like Wilhelm and Carl. Federal grain conservation orders would threaten production. And by 1920 national prohibition would bring it all to an end. But in the half decade between 1910 and 1915, the Home Brewing and Ice Company stood as a symbol of industrial brewing and community resilience in Joplin.
By 1915 Joplin’s liquor economy appeared strong. Redell Manufacturing and Supply Company stood at the center of wholesale distribution on Virginia Avenue, supplying Budweiser and other national brands while also selling whiskey, wine, and soda. The Home Brewing and Ice Company under Wilhelm and Carl Griesser operated at full capacity on East Seventh Street, producing Middle West Beer and distributing ice across the district. Saloons along Main Street thrived, with more than fifty establishments paying high license fees to the city. Yet beneath this surface of prosperity pressures were mounting from temperance activists, state regulators, and eventually federal authorities. Within five years the entire structure that had been carefully built over four decades would collapse.
The temperance movement had deep roots in Missouri. As early as the 1830s local societies had formed to campaign against alcohol, but by the 1910s these efforts reached unprecedented strength. Women’s groups led by organizations such as the Women’s Christian Temperance Union organized lectures, parades, and petitions. Ministers preached fiery sermons against the saloon, portraying it as a den of vice that destroyed families and squandered wages. Reformers linked liquor to poverty, crime, and domestic abuse. In Joplin these voices were often opposed by miners and working men who considered beer a daily necessity, but the national momentum could not be ignored. Newspapers across Missouri debated whether licenses should be restricted, and city councils faced constant petitions to limit the number of saloons. Even as wagons of beer rolled from Redell’s warehouse each day, clouds gathered over the industry.
In February 1915 Redell Manufacturing and Supply faced direct legal challenge. State prosecutor S. W. Bates filed an antitrust suit accusing the company of operating outside the limits of its charter. The charges were specific. Bates claimed that Redell solicited property owners to petition for saloon licenses but that in reality the saloons were owned by Redell itself, with the supposed property owners acting only as agents. If true, this would mean that Redell was not merely a wholesaler but a saloon operator, which was illegal under its incorporation. Further accusations stated that Redell and other companies pooled resources to control prices for ice, carbonated water, and beer. These were serious allegations that struck at the heart of the company’s legitimacy. The Joplin Globe covered the case closely, reflecting the tension between a powerful business and the reformers determined to check its influence. Ultimately the charges were dismissed within two months, but the episode revealed the increasing scrutiny faced by liquor companies. What had once been celebrated as entrepreneurial success was now viewed with suspicion by regulators determined to show that they could police the trade.
While Redell faced courtroom challenges, the Home Brewing and Ice Company continued to brew at full capacity, but even it felt the pressure of the changing climate. By 1914 Joplin had fifty seven saloons, each paying a license fee of two thousand two hundred dollars annually. The licenses provided more than one hundred thousand dollars in revenue to the city treasury, a sum that funded schools, roads, and police. Yet reformers argued that the moral cost outweighed the financial benefit. Debates raged in council chambers and newspapers about whether the city should rely on such revenue. Each year the license battles grew more contentious, foreshadowing the national prohibition to come.
The outbreak of World War I in 1914 intensified these pressures. German Americans had long dominated the brewing industry, from Adolphus Busch and the Lemp family in St. Louis to the Griessers in Joplin. As the war progressed and anti German sentiment rose across the United States, brewers became targets of suspicion. Newspapers published stories accusing German American companies of disloyalty or wastefulness. Reformers argued that grain used for beer should be diverted to food production for soldiers. In this climate the very names that had once symbolized quality now drew unwanted attention. For Wilhelm and Carl Griesser, whose accents and heritage were unmistakable, the pressure was personal as well as professional. Their work, once celebrated as a contribution to Joplin’s prosperity, became the subject of scrutiny and suspicion.
In November 1918 federal authorities dealt a devastating blow. On November 30 all breweries in the United States were ordered to shut down as part of a war conservation measure. The goal was to conserve grain for food supplies. For the Home Brewing and Ice Company this meant an immediate halt to production and the loss of employment for thirty five workers. The company announced that it had enough beer in storage to supply the district for seven months, but without ongoing production its future was bleak. Redell Manufacturing and Supply also faced disruption, as the flow of new beer from St. Louis breweries slowed to a trickle. For decades Joplin had thrived on its constant stream of beer and whiskey, but within weeks the lifeblood of the trade dried up.
Brewers and wholesalers attempted to adapt by promoting alternatives. Redell Manufacturing advertised Budweiser as a temperance drink, insisting that it was healthful, appetizing, and suitable even for reformers. They marketed Bevo, a cereal beverage produced by Anheuser Busch, declaring it was not a near beer and not a substitute but a wholesome product in its own right. Middle West offered its own version called Simlax, touted as the new American drink suitable for every table. Schlitz promoted Famo, a nonintoxicating beverage marketed as both food and drink. These products were heavily advertised in local papers, often with full page spreads extolling their flavor and health benefits. Yet for many drinkers these alternatives lacked the satisfaction of true beer. Demand for alcohol remained high, and illicit trade began to flourish even before national prohibition took effect.
The financial impact on Joplin was immediate. In 1919 the city faced the loss of sixty two thousand five hundred dollars in annual revenue from saloon licenses, a sum that represented a significant portion of its budget. Officials scrambled to find replacement income, while saloonkeepers closed their doors or converted to other businesses. For many families the closure of saloons meant unemployment, not only for bartenders but also for musicians, cleaners, and suppliers. The ripple effects extended through the local economy.
The Home Brewing and Ice Company attempted to survive by reorganizing. In December 1919 it was sold to management under the new name Middle West Products. The hope was that by focusing on soft drinks and ice the company could weather prohibition. Yet the transition proved difficult. Customers associated the company with beer, and the new products failed to capture the same loyalty. Within two years the reorganized business went into receivership. A brewery that had once produced more than one hundred million glasses of beer over sixteen years ceased to exist.
Redell Manufacturing and Supply faced a similar fate. The company attempted to survive on soda, ice, and near beer, but the loss of its core business proved insurmountable. In late 1920 it was sold to F. E. James, who merged it with his own ice business to form the James Redell Ice Company. The merger symbolized the end of an era. What had once been the proud wholesale house that supplied Budweiser to every saloon in Joplin now existed only as a name attached to an ice company. The liquor empire built by Schifferdecker, Zelleken, Redell, and Blackwell vanished within a single year.
The arrival of national prohibition in January 1920 completed the collapse. The Eighteenth Amendment, ratified in 1919 and enforced by the Volstead Act beginning that January, outlawed the manufacture, sale, and transportation of intoxicating liquors across the United States. Saloons closed their doors. Breweries emptied their vats. Wholesalers shuttered their warehouses. In Joplin the lively saloon culture that had defined Main Street for half a century disappeared almost overnight. Signs were taken down, mirrors and bars were dismantled, and once crowded halls stood empty. For many the closure felt like the end of an era not only in business but also in community life. The saloon had been a center of politics, union meetings, music, and camaraderie. Its loss left a void that churches and civic halls struggled to fill.
Yet alcohol did not disappear. Instead it moved underground. Bootleggers smuggled whiskey and beer across state lines, often using the same routes that had carried contraband into Oklahoma after 1907. Speakeasies appeared in basements and back rooms. Homemade stills produced moonshine in the hills surrounding Joplin. Enforcement proved difficult, and corruption was common. But the open, legal liquor economy that had once brought millions of glasses of beer to the district was gone. What remained was a shadow trade that carried its own risks and consequences.
The legacy of these years is complex. Between 1915 and 1920 Joplin’s liquor economy reached its peak and then collapsed entirely. Redell Manufacturing and Supply faced antitrust suits, attempted to adapt with soft drinks, and ultimately disappeared. The Home Brewing and Ice Company produced on an industrial scale, integrated ice and beer, and employed dozens, but collapsed under federal orders and prohibition. Saloons provided revenue to the city and culture to the people, but were shuttered by law. The temperance movement, once a minority voice in Joplin, achieved total victory through national legislation. Yet the demand for alcohol continued, setting the stage for the bootleggers and speakeasies of the 1920s.
For Joplin the transition was profound. A city that had been known for its lively saloons, beer gardens, and breweries became officially dry. The warehouses of Virginia Avenue no longer echoed with the sound of barrels rolling from the depot. The smokestacks of East Seventh Street no longer belched steam from boiling kettles. The ice wagons still rolled, but their cargo no longer included barrels of beer. The culture of liquor that had shaped the city from its earliest days went underground, leaving behind only memories of the Redells, the Griessers, and the countless saloonkeepers who had once defined the life of Main Street.
Part V: Riley F. Robertson – The King of Joplin’s Bootleggers (1907–1920)
A Borderland Built on Contradiction
In the first decades of the twentieth century, Joplin occupied a unique position on the map. To the north and east stretched Missouri, a state with deep German immigrant roots and a political tradition that resisted prohibition. To the south lay Oklahoma, a newly admitted state whose constitution had declared liquor illegal from the very beginning. Missouri was wet, Oklahoma was dry, and Joplin sat at the point where these two worlds collided.
It was a situation that created both risk and opportunity. For wholesalers like the Redell Manufacturing and Supply Company, Oklahoma represented a nearby market that could never be supplied openly. For local brewers like the Home Brewing and Ice Company, it meant that beer which could be brewed and sold legally in Joplin might be carried illegally into Oklahoma almost every night. For a new class of entrepreneurs, it created the chance to become something more than merchants. They became smugglers, operators, and bootleggers. Among them, none became more notorious than Riley F. Robertson.
A Warehouse by the Tracks
Riley Robertson understood logistics. He established his main base of operations at the corner of Fourth and Railroad in East Joplin. The location was strategic. It stood only steps away from the rail lines that connected Joplin to the rest of the region. From this warehouse, liquor could be received, stored, and quickly loaded for transport. To the outside observer it was an ordinary industrial building. To Robertson and his associates it was the beating heart of a contraband empire.
Barrels and cases arrived daily, many from St. Louis breweries that had long supplied Joplin through companies like Redell. Robertson’s genius lay in what he did next. Instead of limiting himself to local distribution, he funneled enormous quantities southward. Wagons were loaded with liquor and covered with innocent cargo such as sacks of flour or crates of fruit. Later, as automobiles became common, the same strategy was used with cars. Trunks were filled with bottles and blankets were thrown over the top.
From his warehouse the shipments rolled out at night or in carefully timed convoys. Some went to small towns just across the border, where thirsty customers lined up to buy from trusted bootleggers. Others traveled deeper into Oklahoma, hidden in freight cars bound for larger markets. The efficiency of the operation made Robertson’s name synonymous with the trade.
The Legal Landscape
Robertson operated in a world where the law was always close behind. Federal authorities claimed jurisdiction because the liquor crossed state lines. Oklahoma officials wanted to stop the flow, but their reach often ended at the border. Missouri lawmen were in a more complicated position. Liquor was legal in Missouri, so Robertson’s activities within the state did not necessarily break any local laws. The crime occurred when his shipments crossed into Oklahoma.
This created a gray area in which Robertson thrived. He could purchase liquor openly from wholesalers in Joplin. He could load it into his warehouse and prepare shipments without fear of local interference. The real risk came only once the wagons or cars left the city and rolled south. If they were caught, drivers faced fines or imprisonment. If they succeeded, profits were immense.
A Reputation in Saloons and Courtrooms
By 1910 Robertson’s reputation was known throughout Joplin. Saloons whispered his name as the man who could move liquor anywhere. In courthouse hallways attorneys speculated about his influence and resources. Federal agents spoke of him with a mixture of frustration and respect. He had become the figurehead of a system that was as difficult to dismantle as it was to ignore.
Robertson was not a violent outlaw. His empire rested on calculation rather than force. He built networks of drivers, trusted associates, and informants. He paid attention to train schedules, road conditions, and the habits of lawmen. His success lay in logistics rather than in gunfights. Yet his quiet methods did not make him any less notorious.
The Case of Robertson v. Cox
One of the more intriguing episodes in his career came not from federal prosecution but from civil court. In 1920 a case appeared on the docket under the title Robertson v. Cox. On the surface it was a dispute between former associates, but to those who understood the liquor trade it represented something more complex. Civil cases could be used to settle scores, reclaim assets, or complicate criminal prosecutions.
The details of the case are murky, and the public record shows that it was dismissed by the plaintiff in January 1920. There was no trial, no judgment, only a quiet withdrawal. Some believed Robertson filed the suit as a tactic to pressure rivals. Others saw it as a way to muddy the waters while he faced federal attention. Whatever the motive, the case revealed that Robertson was not only a bootlegger but also a shrewd manipulator of the legal system.
The Federal Charges
Federal authorities were not content to leave Robertson alone. They pursued him with charges of selling liquor into Oklahoma, hoping to make an example of him. These charges carried real consequences. Conviction could mean prison rather than fines. For a man whose name had become linked with the bootlegging pipeline, the stakes were high.
Yet Robertson avoided the harshest outcomes. Whether through lack of evidence, skillful defense, or quiet negotiations, he managed to sidestep long sentences. His ability to evade serious punishment only enhanced his reputation. To many he appeared untouchable, a man who could dance with the law and escape unscathed.
A Typical Shipment
To understand Robertson’s world, imagine a shipment leaving his warehouse in 1915. It is late at night. A wagon stands near the tracks, already loaded with barrels. On top of the barrels are sacks of flour, carefully stacked to appear like a farmer’s cargo. Two drivers check the harnesses of their mules. They know the route by heart. Within an hour they will be across the border, moving along country roads that wind toward small towns in northeastern Oklahoma.
If they are stopped by local authorities, the flour will be inspected first. If suspicion grows, the barrels may be tapped. The drivers risk arrest, but the chances of success are higher than the risks. The demand in Oklahoma ensures that another wagon will leave tomorrow night. The pipeline never stops.
Missouri’s Wet Tradition
Robertson’s success was possible only because Missouri refused to embrace prohibition. While Kansas had outlawed liquor in 1881 and Oklahoma had done so from its birth, Missouri remained committed to its wet tradition. German immigrants in St. Louis wielded political influence, and breweries like Anheuser-Busch and Lemp ensured that prohibition could not easily take hold. Joplin, with its saloons and working-class culture, fit squarely within this tradition.
This meant that Robertson could always buy liquor legally in Missouri. He did not need stills or clandestine breweries. He simply purchased from wholesalers like Redell or from distributors tied to St. Louis breweries. The legitimacy of his supply made his operation efficient and reliable.
The Approach of National Prohibition
As the 1910s progressed, the temperance movement gained strength nationwide. Organizations such as the Anti-Saloon League and the Woman’s Christian Temperance Union lobbied for national prohibition. They framed alcohol as a threat to families, morals, and national security. The outbreak of World War I added fuel to their arguments, as reformers claimed that grain should be used for food rather than beer.
By 1919 the Eighteenth Amendment was ratified, and in 1920 national prohibition began. For Robertson this development changed the landscape entirely. What had once been a gray area defined by the Missouri-Oklahoma border became a national ban. Every shipment, even within Missouri, was now illegal. The network he had built could not survive in the same form.
The End of an Era
Robertson’s prominence faded with the arrival of national prohibition. While he had avoided major prison sentences, the new law placed him in a different category of risk. Federal enforcement now extended into Missouri itself. The tolerance that had allowed him to operate was gone.
His story, however, did not vanish. In Joplin he was remembered as the man who turned a border into a business lane. His warehouse by the tracks symbolized the ingenuity of bootleggers who saw opportunity in contradictions. He was neither the first nor the last to smuggle liquor across the state line, but he embodied the era when Missouri’s wet traditions supplied Oklahoma’s dry thirst.
Legacy
Riley F. Robertson’s legacy lies in his ability to adapt. He took the infrastructure created by Zelleken, Schifferdecker, and Redell and applied it to the conditions of a dry border. He understood that the proximity of Joplin to Oklahoma created a market that could not be ignored. He built a system that combined legal purchase with illegal distribution, a system that touched nearly every county in northeastern Oklahoma.
In the broader arc of Joplin’s history, Robertson represents the bridge between the industrial wholesaling of the Redell era and the national bootlegging of later decades. His methods foreshadowed the larger operations of men like William J. Creekmore, who would dominate the trade after 1933.
Robertson’s empire did not rely on violence or spectacle. It rested on calculation, secrecy, and persistence. In that sense he was a businessman as much as a criminal. He read the laws, understood their limits, and found profit in their contradictions.
Part VI: William J. Creekmore – King of the Oklahoma Bootleggers (1933–1950s)
A New Era of Contradiction
The end of national prohibition in December of 1933 brought relief to drinkers across America. Breweries reopened, distilleries fired up their stills, and saloons reemerged as legitimate taverns. Missouri, with its deep German roots and powerful brewing interests, wasted no time in returning to its wet traditions. Cities like St. Louis, Kansas City, and Joplin welcomed beer and whiskey back as if they had never been gone.
Oklahoma was different. Its state constitution had outlawed alcohol from the very day of statehood in 1907. When the rest of the nation repealed prohibition, Oklahoma remained dry by choice. For residents of Tulsa, Oklahoma City, and countless small towns, the thirst for liquor remained constant, but the law continued to forbid it.
This created a permanent contradiction along the Missouri-Oklahoma border. One side was wet and overflowing, the other dry and parched. The imbalance had produced bootleggers like Riley Robertson before 1920, and now, in the 1930s, it provided opportunity for a new generation. Into this space stepped William J. Creekmore.
Creekmore’s Rise
Little is known of Creekmore’s early years compared to the men who preceded him, but by the mid 1930s he had established himself as a man with vision. He understood that Oklahoma’s prohibition was not a passing fad. It was written into the state’s founding document and would likely endure for decades. That meant a permanent market for liquor smugglers.
Rather than rely on small stills hidden in barns or dangerous moonshining operations in the hills, Creekmore aimed higher. He realized that Missouri’s legal wholesalers could provide him with a steady and legitimate supply. If he could secure access to large quantities of beer and whiskey in Joplin, he could build a network that funneled the product south across the border. He wanted scale, not secrecy.
The Milwaukee Beer Company
Creekmore’s pivotal move was the purchase of the Milwaukee Beer Company in Joplin. On paper it was a legitimate wholesale business like many others in the city. It bought beer and liquor legally, stored them in warehouses, and sold them to licensed taverns and stores. In reality, it became the cover for one of the largest bootlegging operations Oklahoma had ever seen.
With the Milwaukee Beer Company as his front, Creekmore could buy enormous quantities of liquor without attracting suspicion. Train cars and trucks delivered shipments from St. Louis and Kansas City breweries to his Joplin warehouses. From there, instead of flowing only into Missouri taverns, the product was loaded into cars bound for the south.
The Network
Creekmore’s organization was highly structured. Drivers worked in teams, often traveling in convoys. Cars were loaded heavily with cases of liquor, stacked in trunks, back seats, and even hidden compartments. Blankets covered the cargo, giving the appearance of ordinary travelers. Convoys left Joplin under cover of darkness, timing their departures to avoid known patrols.
Some cars carried decoys, running ahead to draw the attention of lawmen while the real shipments followed behind. Others were fitted with extra fuel tanks to reduce the need for stops. The routes were carefully mapped, with safe houses along the way where drivers could rest or switch vehicles. The system mirrored military logistics more than criminal improvisation.
The scale of the operation was staggering. According to later accounts, Creekmore’s liquor reached nearly every county in Oklahoma. Small towns received regular deliveries, while larger cities had established networks of middlemen who distributed the product further. What had once been a series of independent bootleggers became, under Creekmore, a coordinated empire.
Public Reputation
By the late 1930s newspapers in Oklahoma had taken notice. The Oklahoma County News referred to Creekmore directly as the King of the Oklahoma Bootleggers. Editorials complained that officials were favoring his Joplin company while cracking down on smaller operators. The coverage revealed both his reach and his ambition. He was not content with a few counties near the border. He sought to dominate the entire state.
For customers, his name became a guarantee of availability. In towns where liquor had been scarce or unreliable, Creekmore’s network provided steady supply. For smaller bootleggers, however, his rise was a threat. He drove out competition not through violence but through scale. His access to legal supply in Missouri made him unbeatable.
Cat and Mouse with the Law
Law enforcement tried repeatedly to stop him. Cars were intercepted on highways, drivers arrested, and shipments seized. Federal agents joined state authorities in surveillance and raids. Yet for every car captured, several more slipped through. The profits from successful runs outweighed the losses from seizures.
One case that reached the federal courts revealed the typical model Creekmore had perfected. In 1949 the United States Supreme Court heard Brinegar v. United States. The case described how bootleggers loaded cars in Joplin, covered the liquor with blankets, and raced across the state line into northeastern Oklahoma. The opinion read like a manual of Creekmore’s methods. It confirmed what many already knew: that Joplin remained the source of Oklahoma’s contraband, and Creekmore was the architect.
The Jury Tampering Conviction
Despite repeated attempts, authorities struggled to convict Creekmore directly for bootlegging. The evidence was difficult to secure, and drivers were often unwilling to testify against him. Instead, prosecutors pursued another strategy. They charged him with jury tampering. The accusation was that Creekmore had attempted to influence jurors in cases connected to his operation.
The charge stuck. He was convicted and sentenced to two years in Leavenworth prison. This was not the dramatic bootlegging conviction that prosecutors might have preferred, but it revealed the deeper truth of his empire. Creekmore’s power lay not only in moving liquor but also in corrupting legal processes. He exerted influence where it mattered most, ensuring that his network could continue to operate even when individuals were caught.
Prison and Aftermath
Creekmore served time in Leavenworth, but his conviction did not end his influence. Upon release he claimed that he was out of the liquor business. He presented himself as a man who had paid his debt and moved on. Law enforcement officials were not convinced. They believed that he had shifted roles from operator to financier. By funding others who carried on the work, he could profit without exposing himself directly.
Evidence of his continued involvement was difficult to prove, but suspicions remained. His wealth, connections, and reputation ensured that he was never far from the center of the trade. For many Oklahomans his name remained synonymous with bootlegging well into the 1950s.
The Legacy of Scale
What set Creekmore apart from earlier figures like Riley Robertson was the scale of his operation. Robertson had exploited the gray area of the Missouri-Oklahoma border before national prohibition, but his network was limited by wagons and freight cars. Creekmore, by contrast, operated in the automobile age. Cars could move faster, farther, and in greater numbers. The highway system allowed him to reach every corner of Oklahoma.
He also benefited from the permanent nature of Oklahoma’s prohibition. While other states experimented with dry laws and then repealed them, Oklahoma remained dry until 1959. That gave Creekmore more than two decades of steady demand. His empire was not a temporary scheme but a long-term business model.
Joplin’s Enduring Role
Creekmore’s story underscores the continuing role of Joplin in the regional liquor trade. From the days of Zelleken and Schifferdecker in the 1870s, through Redell in the 1890s, through Robertson before 1920, and finally to Creekmore in the mid-twentieth century, Joplin served as the wet gateway to a dry frontier. Its railroads, warehouses, and wholesalers made it the natural point of supply.
Even as national prohibition ended, the city remained central because of its proximity to Oklahoma. The contradiction of the border ensured that Joplin’s liquor trade never truly disappeared. It simply changed hands and adapted to new conditions.
The Final King
William J. Creekmore earned the title King of the Oklahoma Bootleggers not through violence or spectacle but through calculation and logistics. He understood the permanent imbalance of the border and built an empire on it. He used legitimate supply from Joplin to feed insatiable demand in Oklahoma. He turned a wholesaler into the heart of a contraband network.
His fortune grew because he recognized that prohibition, whether national or state, created markets rather than destroyed them. By aligning himself with legal wholesalers, he avoided the risks of moonshining and counterfeiting. By organizing a structured network of drivers and convoys, he reduced losses and maximized efficiency. By manipulating courts and juries, he protected his operation from collapse.
Epilogue
Creekmore’s empire did not last forever. By the 1950s law enforcement had improved coordination, and Oklahoma’s prohibition law was increasingly criticized as outdated and unenforceable. In 1959 the state finally voted to go wet, ending more than half a century of official dryness. By then Creekmore’s power had waned, but his legend endured.
In the broader sweep of Joplin’s history, he stands as the last in a line of liquor barons. Zelleken and Schifferdecker brought German brewing traditions to a mining camp. Redell turned bottling and ice into industrial wholesaling. Robertson exploited the early Oklahoma law with wagons and freight cars. Creekmore modernized the system with cars, convoys, and corporate fronts. Each built on the foundation of the one before, and together they created a story of opportunity, contradiction, and persistence.
Creekmore’s legacy is complex. To some he was a criminal who corrupted courts and undermined the law. To others he was a businessman who understood supply and demand better than his peers. To historians he represents the culmination of a century-long story in which Joplin, Missouri, became the indispensable supplier of a dry state.