Celebrating National Historic Districts & Places That Matter

WOMEN ON JOPLIN’S ROUTE 66

TIMELINE

Historic Route 66: 1926 to 1985

Dorothy Peck at Mac’s Pie Shop-Bakery-Donuts: 1957 to 1984

Emma Sue Hills at Mr. Swiss & Hillbilly Hills: 1967 to 1987

In honor of Women’s History Month and Joplin’s Route 66 Centennial Celebration, Historic Murphysburg Preservation, Inc. will proudly present two stories. The first story is about Dorothy Peck, who along with her husband, co-owned and operated Mac’s Bakery and Donuts from 1957 to 1984. The store was located at 701 West 7th Street on Route 66, which is also the gateway to the Murphysburg Historic District. At Mac’s you could enjoy a freshly made pie, cake, or donut with your cup of coffee. During the last three decades of Route 66’s official years there were many “mom and pop” bakeries in Joplin, but it is Mac’s that locals still remember.

Between 1957 and 1987, travelers got their kicks on Joplin’s Route 66 by stopping at Mac’s Bakery & Donuts and at Mr. Swiss Drive-In.  At Mac’s you could enjoy a freshly made pie, cake, or donut with your cup of coffee.  At Mr. Swiss you could eat a traditional hamburger with fries and ice cream, or a plate of Spaghetti Red.  What—you don’t know what Spaghetti Red is?  

Both establishments were on opposite corners of South Sergeant Avenue and West 7th Street, an important Joplin and Route 66 economic corridor.  The establishments were also on the southern edge of what is now the residential Murphysburg Historic District, considered a Route 66 complementary corridor.  During the last three decades of Route 66’s official years there were many “mom and pop” bakeries, but it is Mac’s that locals still remember. 

THE STORY OF DOROTHY PECK AND MAC’S BAKERY
THE STORY OF EMMA SUE HILLS and MR. SWISS DRIVE-IN

May 2011 Joplin Tornado Crashes Into Dorothy’s Life and Hugh’s Life

Michelle, another daughter, said after the tornado Dorothy continued her life of kindness toward others and the ability to “take charge.” Immediately after the tornado, she gave shelter and medical attention to her injured and crippled neighbors.  She used every towel she owned to treat their wounds and blankets to comfort them—all this at the age of 89 years old!  After the Redwood apartments were completely rebuilt, Dorothy returned to live there.
Dorothy’s beloved Church of Jesus Christ of Latter-Day Saints building (Joplin Stake Center), where she was a member, also took a direct hit.

After Emma Sue’s death in 2007, Hugh remained active with his lawn service.  Just like Dorothy, Hugh also miraculously survived the Joplin tornado.  He sheltered in a bedroom closet!  Unfortunately, his house, photographs, and his Mr. Swiss mementos were destroyed.  Seven days after the tornado, President Barack Obama toured Joplin and spoke to Hugh in front of his destroyed house.  A photograph with the President and Hugh can still be viewed by searching “Joplin tornado” on Wikipedia.

Just a few days after the E-F5 tornado struck Joplin, family and friends were helping clear debris and try to save family heirlooms. Photo left to right. Daughter in-law, Kristen Hills, daughter, Conni Lipe, grandson, Dylan Hills, President Obama, friend, Mark Callihan, Hugh Hills and son Tom Hills.

Final Thoughts
Travel writer Sage Scott said it best, “The iconic Mother Road wouldn’t be what it is today without the women who helped shape it.  From musicians and motel owners to restaurateurs and preservationists, their contributions continue to inspire every traveler who sets out on America’s most famous highway.” 

THE STORY OF EMMA SUE HILLS and MR. SWISS DRIVE-IN

In honor of Women’s History Month and Joplin’s Route 66 Centennial Celebration, Historic Murphysburg Preservation, Inc. is proud to present the story of Dorothy Peck and Emma Sue Hills.  Dorothy and Emma Sue were not famous.  They were not civic activists or talented athletes, but they were successful business owners, managers, cooks, wives, and mothers who served people on “The Mother Road.”

EMMA SUE LEATHERWOOD HILLS

Emma was born on September 21, 1924 in Purcell, Missouri.  Her father passed away when she was only 13 causing her to quit school and go to work at the age of 14 for a pharmacist and his family in Carthage.  As an adult she started working at Meeker (Leather) Co. in Joplin.  One of her tasks was to glue leather billfolds which required bending over for long periods of time in a very hot environment. 

Emma Sue met Hugh Hills at Meeker Co. and they married in 1951.  Together they raised two daughters and one son. 

The long-time owner of Meeker Co., and former mayor of Joplin, was Freeman R. Johnson.  Through the years he came to appreciate how valuable Hugh was to the business and to Mr. Johnson personally.  When Mr. Johnson passed away in 1965, he bequeathed his garden tools and a generous dollar amount to Hugh.  Today Mr. Johnson’s legacy lives on through the Freeman R. Johnson Trust that he set up for the furtherance and development of charities, education, and municipal projects in the Joplin area.  The trust holds well over $1 million in assets.

According to an article on February 8, 1995 in the Joplin Globe, “The building was constructed in 1930 at 1101 East 7th Street on Route 66.  At its prime, Meeker Co. had more than 400 employees and distributed its leather goods to stores in 50 states and some foreign countries.  That work force dwindled to about 10 employees before the plant shut down in 1987.”  The building was razed in 1995. 


MR. SWISS COMES to 635 West 7th Street

One day Emma Sue’s nephew came to her and Hugh asking them to co-sign on a loan so he could buy a Mr. Swiss franchise in Joplin.  The Hills honored his request, but soon it became evident that the nephew was not a good business operator, therefore, in 1967 Emma Sue and Hugh decided to take over the Mr. Swiss operation.  Hugh visited the creditors and promised to pay them back in full, which he did.  

The Hills ran the restaurant for 20 years, first as a Mr. Swiss and then as Hillbilly Hills when Mr. Swiss went out of business.  The restaurant closed in 1987.  Currently the building, with its distinctive A-frame architecture, is extant and waiting for a new life. On August 16, 2007 at the age of 82, Emma Sue passed away at St. John’s Regional Medical Center, now known as Mercy Hospital.

DIVERSITY and KINDNESS on ROUTE 66

The Hills were generous to youngsters who stopped in.  Hugh would give kids a paper sack and tell them to help themselves to ice cream treats made at the store that were sold from a freezer case.  However, at times Emma Sue would need to remind her husband that they were running a for-profit business. Hugh passed away on April 22, 2025 at the age of 99.

Just like the Peck children, daughter Conni started working at Mr. Swiss at 15 years old, daughter Cathy at 13 years old, and son Tom at 12 years old.  When Hugh opened a second Mr. Swiss at 130 N. Range Line Road, Emma Sue took over supervising the 7th Street location.  The family worked hard seven days a week but did find time for some fun.  Conni Hills Lipe remembers that employees of the 7th Street location would come over to the Range Line location for occasional water balloon fights. 
The Hills understood that being community minded was also good advertising.  The Hills frequently sponsored pee wee teams, women’s and men’s softball teams, and men’s bowling teams.  The team’s name was Joplin Mr. Swiss or Mr. Swiss.  Around the 1970s it was common for such teams to be named for their sponsors, usually that of local businesses. 

SPAGHETTI RED

Pictured: The famous Fred & Red’s Spaghetti Red

*Spaghetti Red is spaghetti noodles topped with a slow cooked meat sauce.  The sauce is a type of chili without beans.  The plate is served with optional dill pickles, sliced onions, grated parmesan cheese, and ketchup.  The sauce does not have tomatoes but is prepared with William’s Chili Seasoning (invented in Joplin) and crushed up soda crackers that soak up the meat grease. Yummy!  Recipes vary and are closely guarded.  Spaghetti Red is still served on alignments of Route 66 in Joplin.  You can enjoy a plate at Fred & Red’s, 1719 S. Main Street and at Stogey’s Coney Island, 2629 E. 7th Street.

When “No Reservations” television food host Anthony Bourdain (1956-2018) came to Joplin in 2010 he stopped at Fred & Red’s.  The episode aired in March 2011.  After sampling a plate of Spaghetti Red, he announced it was “heart attack on a plate.”  OK—so what’s your point Anthony?

Mr. Swiss Menu
Mr. Swiss Menu

After Emma Sue’s death in 2007, Hugh remained active with his lawn service.  Just like Dorothy, Hugh also miraculously survived the Joplin tornado.  He sheltered in a bedroom closet!  Unfortunately, his house, photographs, and his Mr. Swiss mementos were destroyed.  Seven days after the tornado, President Barack Obama toured Joplin and spoke to Hugh in front of his destroyed house.  A photograph with the President and Hugh can still be viewed by searching “Joplin tornado” on Wikipedia.

Dylan Hills shaking President Obama’s hand.

Final Thoughts
Travel writer Sage Scott said it best, “The iconic Mother Road wouldn’t be what it is today without the women who helped shape it.  From musicians and motel owners to restaurateurs and preservationists, their contributions continue to inspire every traveler who sets out on America’s most famous highway.” 

THE STORY OF DOROTHY PECK AND MAC’S BAKERY

In honor of Women’s History Month and Joplin’s Route 66 Centennial Celebration, Historic Murphysburg Preservation, Inc. will proudly present two stories. The first story is about

Dorothy was born in 1921 in St. Joseph, Missouri, graduated from Central High School in Tulsa, Oklahoma in 1939 and married Wallace Peck in 1941.  Together they raised six children.  Dorothy would bring the children to Mac’s Bakery and they all worked there while growing up. 

 It was truly a family business.  In a November 2025 interview with Terri Holgate, one of the Peck’s daughters, she said, “It was a happy business because people bought cakes for celebrations.”    

Terri further explained that her mother preferred to remain “behind the scenes.” Dorothy was self-taught from books.  She developed recipes to make them better like the icing used on the cakes.  The recipe remains a family secret.  Besides baking, decorating, parenting, plus managing the books and finances, Dorothy found time to teach cake decorating.  Terri described her mother as fearless, driven, and very honest.

In a March 2026 interview with Michelle Peck Endicott, another one of Dorothy’s daughters, she relayed the story of how Dorothy would manage the daily cash intake.  Every night Dorothy would put the cash in her purse and carry it around all week!  By Sunday, Dorothy’s shoulder was weighed down from carrying the purse.  On Sunday the family would sit around the table and sort the money so it could be deposited on Monday.  It was Dorothy’s idea to locate their store on Route 66 because she thought it would draw a lot of traffic.

DIVERSITY and KINDNESS on ROUTE 66

Dorothy was always giving away donuts, especially to children.  One day a little boy wanted a gingerbread house so much that Dorothy gave it to him for free.  It normally sold for $20.  The gift “put the boy into ecstasy.” 

Some customers were low income while some came from the wealthier parts of town.  While Dorothy embraced the diversity of the neighborhood around 7th and Sergeant, she would ask “panhandlers” in front of her business to come to the back door where she would give them coffee and donuts.

On May 11, 2017 at the age of 95, Dorothy passed away at a daughter’s home following an illness.

“MAC’S” — WHAT’S IN A NAME?

Wallace and Dorothy purchased Mac’s Pie Shop in 1957 from Harry and Flora Thurston.  Three years earlier the Thurston’s purchased the pie business from O. F. MacLendon, thus the name “Mac’s.”  When the Pecks retired in 1984, their daughter Terri Peck Holgate and her husband Robert took over for the next 30 years. 

After MacLendon was no longer affiliated with the business, customers would still ask for “Mac,” so Wallace adopted the nickname of “Mac” and later so did Robert because it was easier than the explanation.  The first line in Wallace’s obituary read, “Wallace Townes “Mac” Peck, age 82 of Joplin, passed away…”

Tools of the trade
Tools of the trade

May 2011 Joplin Tornado Crashes Into Dorothy’s Life

As the Joplin EF5 Tornado developed on May 22, 2011, Dorothy watched the sky from her Redwood Apartment Complex.  At the advice of her granddaughter who lived upstairs, Dorothy moved to her bathroom just before the tornado hit the complex.  The deadly tornado also damaged approximately one-third of the city.  As Terri said, her mother was fearless.  While the complex sustained major damage and some buildings were totally destroyed, her individual unit survived the storm.  Only one plate broke and Dorothy was unharmed.  Michelle, another daughter, said after the tornado Dorothy continued her life of kindness toward others and the ability to “take charge.” Immediately after the tornado, she gave shelter and medical attention to her injured and crippled neighbors.  She used every towel she owned to treat their wounds and blankets to comfort them—all this at the age of 89 years old!  After the Redwood apartments were completely rebuilt, Dorothy returned to live there. Dorothy’s beloved Church of Jesus Christ of Latter-Day Saints building (Joplin Stake Center), where she was a member, also took a direct hit. 

Woman’s History Month…Two Untold Stories

Dora Annabelle Jesse Kneeland…The woman behind a famous seasoning

Dora was born in Diamond, Missouri in 1879 and moved to Joplin in 1895.  Her husband, Guy Kneeland was an engineer for a zinc mine and passed away in 1923.   Dora eventually came to live at 101 North Sergeant Avenue with a daughter, son-in-law, and grandson until her death on July 29, 1945.   Dora was a member of the Zinc Rebekah Lodge and First Baptist Church.

Why is Dora’s story special and carries on to present day?  The answer begins with Dora’s son-in-law, Cecil LeRoy “Roy” Williams, who was the founder of the C. L. Williams Chili Seasoning Company, now known as Williams Foods, Inc.

According to the Williams Foods website, a 1998 article in the Biz Journal (Kansas City), and a 2008 article in Ingram’s magazine, Mr. Williams started the Williams Chili Seasoning company in Webb City in 1937 and began by “…selling his mother’s chili seasonings…” in small brown paper bags and selling them out of his home.  However, there are two wrinkles to this account.  According to Dr. Benjamin Rosenberg, it wasn’t Roy’s mother’s recipe—it was Dora’s, his mother-in-law’s recipe.  The other wrinkle is the location and date.  According to a 1972 Joplin Globe article, “Many years ago, in a small garage in Joplin, (at Roy’s home) using a blender just about the size of today’s coffee blender, the original formulation of pure spices and seasonings were combined by C. L. Williams, the beginning of Williams’s Foods, Inc.”

The 1939 Joplin City Directory shows the Williams family living in Joplin at 101 North Sergeant Avenue.  The Rosenberg family lived across the street at 101 South Sergeant.  

Dr. Benjamin Rosenberg is a long-time Joplin resident, former City Councilman, and local dentist.  Dr. Rosenberg says the seasoning was made in the (extant) detached garage behind the William’s house on Sergeant Avenue.  While attending Columbia Elementary School (five blocks north at E Street and Sergeant Avenue) “Benji” would often ride his bicycle home for lunch.  At that time, Columbia did not serve lunch.  On some days Benji would eat chili for lunch served by the Williams family.  During the cooking, Dr. Rosenberg said, “You could smell chili all over the neighborhood.”

It appeared that no one else was selling packaged seasoning mixes for home use.  Later Mr. Williams was the first seasonings maker to put the product in aluminum pouches.  Once established, Mr. Williams approached the City of Joplin for a special use permit so that he could legally continue the process in his garage.  According to Dr. Rosenberg, City officials denied the request.  Mr. Williams moved his operation from the “small garage” to Webb City around 1942, although some reports site 1945.  However, the family continued to cook chili and the aroma filled the air.     
Interestingly, Roy continued his “real job” as the purchasing agent for Myers Motor Supply Company at 5th Street and Wall Avenue between 1925 and 1952.  Roy died in 1975 and his wife Ida in 1988.

The seasoning’s popularity grew and was distributed throughout the Midwest.  Mr. Williams sold the firm to Conrad Hock, Jr. in 1963 (although some reports site 1961) who continued operating under the Williams brand at the 1502 South Madison plant in Webb City.  By 1972, the seasoning was sold in some 30 states, many countries, and military commissaries.  In 1984, Hock moved the company to Lenexa, Kansas, which was not well received by Webb City residents and is still lamented today!  The company was sold again in March 2008 to C. H. Guenther & Son, LLC.  The manufacturing plant is still in Lenexa with the Guenther corporate office in San Antonio, Texas.

Thank you, Dora Kneeland, for creating a chili seasoning mix that started in a humble Joplin garage and continues to help people get dinner on the table some 86 years later.

The Fred & Red’s chili (spaghetti red) recipe is closely guarded, but many cooks believe the secret ingredient is Williams Chili Seasoning.  Fred & Red’s restaurant is located at 1719 South Main Street, Joplin.

Williams Chili Seasoning packets can be purchased at G & W Cash Saver Grocery Store at 811 West 7th Street, Joplin and across America.  Visit https://williamsfoods.com for the product locator then type in a zip code.