Celebrating National Historic Districts & Places That Matter

Woman’s History Month…Two Untold Stories

Dora Annabelle Jesse Kneeland…The woman behind a famous seasoning

Dora was born in Diamond, Missouri in 1879 and moved to Joplin in 1895.  Her husband, Guy Kneeland was an engineer for a zinc mine and passed away in 1923.   Dora eventually came to live at 101 North Sergeant Avenue with a daughter, son-in-law, and grandson until her death on July 29, 1945.   Dora was a member of the Zinc Rebekah Lodge and First Baptist Church.

Why is Dora’s story special and carries on to present day?  The answer begins with Dora’s son-in-law, Cecil LeRoy “Roy” Williams, who was the founder of the C. L. Williams Chili Seasoning Company, now known as Williams Foods, Inc.

According to the Williams Foods website, a 1998 article in the Biz Journal (Kansas City), and a 2008 article in Ingram’s magazine, Mr. Williams started the Williams Chili Seasoning company in Webb City in 1937 and began by “…selling his mother’s chili seasonings…” in small brown paper bags and selling them out of his home.  However, there are two wrinkles to this account.  According to Dr. Benjamin Rosenberg, it wasn’t Roy’s mother’s recipe—it was Dora’s, his mother-in-law’s recipe.  The other wrinkle is the location and date.  According to a 1972 Joplin Globe article, “Many years ago, in a small garage in Joplin, (at Roy’s home) using a blender just about the size of today’s coffee blender, the original formulation of pure spices and seasonings were combined by C. L. Williams, the beginning of Williams’s Foods, Inc.”

The 1939 Joplin City Directory shows the Williams family living in Joplin at 101 North Sergeant Avenue.  The Rosenberg family lived across the street at 101 South Sergeant.  

Dr. Benjamin Rosenberg is a long-time Joplin resident, former City Councilman, and local dentist.  Dr. Rosenberg says the seasoning was made in the (extant) detached garage behind the William’s house on Sergeant Avenue.  While attending Columbia Elementary School (five blocks north at E Street and Sergeant Avenue) “Benji” would often ride his bicycle home for lunch.  At that time, Columbia did not serve lunch.  On some days Benji would eat chili for lunch served by the Williams family.  During the cooking, Dr. Rosenberg said, “You could smell chili all over the neighborhood.”

It appeared that no one else was selling packaged seasoning mixes for home use.  Later Mr. Williams was the first seasonings maker to put the product in aluminum pouches.  Once established, Mr. Williams approached the City of Joplin for a special use permit so that he could legally continue the process in his garage.  According to Dr. Rosenberg, City officials denied the request.  Mr. Williams moved his operation from the “small garage” to Webb City around 1942, although some reports site 1945.  However, the family continued to cook chili and the aroma filled the air.     
Interestingly, Roy continued his “real job” as the purchasing agent for Myers Motor Supply Company at 5th Street and Wall Avenue between 1925 and 1952.  Roy died in 1975 and his wife Ida in 1988.

The seasoning’s popularity grew and was distributed throughout the Midwest.  Mr. Williams sold the firm to Conrad Hock, Jr. in 1963 (although some reports site 1961) who continued operating under the Williams brand at the 1502 South Madison plant in Webb City.  By 1972, the seasoning was sold in some 30 states, many countries, and military commissaries.  In 1984, Hock moved the company to Lenexa, Kansas, which was not well received by Webb City residents and is still lamented today!  The company was sold again in March 2008 to C. H. Guenther & Son, LLC.  The manufacturing plant is still in Lenexa with the Guenther corporate office in San Antonio, Texas.

Thank you, Dora Kneeland, for creating a chili seasoning mix that started in a humble Joplin garage and continues to help people get dinner on the table some 86 years later.

The Fred & Red’s chili (spaghetti red) recipe is closely guarded, but many cooks believe the secret ingredient is Williams Chili Seasoning.  Fred & Red’s restaurant is located at 1719 South Main Street, Joplin.

Williams Chili Seasoning packets can be purchased at G & W Cash Saver Grocery Store at 811 West 7th Street, Joplin and across America.  Visit https://williamsfoods.com for the product locator then type in a zip code.

The Arthur Waite House

Waite arrived in Joplin in 1880 at the age of 27. He grew up splitting rails in Nebraska and at the age of 21, applied and received a job at the country bank in Brownville, Nebraska. Thus began a lifetime career in the banking industry. Eventually he rode a “hog train” to St. Joseph, Missouri, and worked as a book keeper at the Merchant State Bank for Thomas Tootle. Tootle, meanwhile, was a partner of Joplin founding father, Patrick Murphy, in the ownership of the Miner’s Bank. It was a job at Miner’s Bank, located in the same building as the old Joplin Hotel, that brought Waite to Joplin.

Later on, Waite took a job as cashier at the Joplin National Bank, which for a time was located in the Keystone Hotel building. Eventually, Waite rose to the position of president of the bank. Established as a major figure in the Joplin banking community, he was the president of the Joplin National Bank and Trust Company, the Missouri Bankers Association, Jasper County Bankers’ Association and was a member of the Elks Lodge in Joplin.

Waite remained involved in banking and in the house that Garstang & Rea designed until his death in April, 1934.

Susie Chase Leonard Waite worked on the Y.W.C.A. board for many years, was a member of the Woman’s Club, Ridpath Club, Curtis Club, and Buddy Club.  At the time of her death in 1956, she was a member of the Health and Welfare board, on which she had served since its establishment in the early 1900s.  After Mr. Waite’s death in 1934, Mrs. Waite moved to the Olivia Apartments where she lived until the time of her death.

Credits to Historicjoplin.com

The Dr. Albert Newton Winchester House

Dr. Albert Newton Winchester, M.D. cared for the aches and ailments of three generations of many Joplin families who came under his attention. Coming to Joplin in 1897, six years after his graduation from Vanderbilt University, Nashville, Tenn. He twice was a post-graduate of the New York PolyClinic Institute having held diplomas for operative surgery and for operative gynecology. Dr. Winchester was admitted as a member of the American Medical Association in 1904.

He was the first occupant of what was known as the Spring Building located at 620 ½ South Main, at what was then the extreme south end of Main Street. During the mining boom days, he was forced to maintain five horses to keep his surrey going on his numerous and rugged calls. He related that he drove one time while three other horses were kept as spare to be hitched to the surrey when those he had been driving became exhausted. It was his claim that he kept two horses in harness day and night for about 10 years.

Mrs. Hinda Etheridge Winchester graduated from Lebanon College for Young Ladies located in Lebanon, Tennessee with a Bachelor of Arts degree.  She became known as an authority on parliamentary law after serving as parliamentarian for the Seventh District Federated women’s clubs; national director of parliamentary law of the Theta Sigma Phi sorority, state and national parliamentarian for the P.E.O. Sisterhood, and county and state parliamentarian for the Women’s Christian Temperance Union.  She wrote the book, “Practical Parliamentary Points” and later authored a game of cards called, “What Do You Know of Parliamentary Law?”

ARCHITECTURE:  Gabled wings with pent roofs and imbrication project from the east and south elevations.  A hipped wing projects from the rear (west) elevation.  Dentil molding ornaments the roofline; simple pilasters articulated the corners.  A hip porch spans the primary (east) elevation.  It has brick columns on each end and a brick pier with a turned wood post in the center, and a wood picket railing. 

The Cadi Klein House

Cadi Klein immigrated from Krojanke, Germany in 1881 and found employment in a Cartage clothing store owned by his uncle, A. H. Goldstein.  After working for his uncle for eight years, Klein took over management of the Model Clothing Company in Joplin as Goldstein’s partner.  Eventually he purchased his uncle’s interest and became sole owner of the firm.  Known for more than his successful clothing store, Klein played a significant role in Joplin’s Jewish community.  He was instrumental in the organization of the United Hebrew Congregation, serving as Vice-President on the first board of officers in 1916, Klein and other members of the United Hebrew Congregation’s building committee retained architect Austin Allen to design the majestic and unique synagogue that still stands today at 702 South Sergeant.

Only a short distance from the synagogue he helped establish stands Klein’s home. It is an excellent example of Victorian architecture, built in the 1890’s the house features many unique and handsome architectural details, but the corner fireplace is especially appealing with its raised classic figure tiles.  The tile in the top corner is a portrait of Michelangelo.  This outstanding example is similar to one designed by Isaac Broome, prominent 19th century American ceramic sculpture

Clara Berlowitz Klein was also born in Germany.  As a member of the United Hebrew Congregation, Mrs. Klein was one of the presidents of its Ladies’ Aid Society and for many years taught Sunday school.

407-409 S. Main St., c. 1899 Late 19th and 20th Century Revivals ~ Two-Part Commercial Block

This gray brick, three-story building is an excellent example of the influence of Revivalism on commercial architecture. The building is four bays wide, defined by symmetrical upper-story fenestration. Decorative elements on the upper façade wall include pilasters with Doric capitals, arched windows with pressed brick lintels and exaggerated keystones, and a full-width pressed metal cornice featuring brackets, swags, and dentils. The first story has two separate storefronts within the historic cast iron framing system – a small storefront at the north end and the double width storefront at the south end. The south storefront retains the original deeply recessed entrance characterized by arched openings and multiple display windows. Despite the replacement of the upper-story windows and small north storefront, the building retains its character-defining high-style decorative elements, fenestration pattern, unique façade treatment, and the historic south storefront. This building retains sufficient architectural integrity to clearly convey its historic associations…

The Model Clothing Store Building. This building replaced two earlier, two-story buildings. It is a rare surviving example of the work of the Joplin architect, August Michaelis. The building’s earliest occupants were the Criterion  Saloon (north storefront) and Cadi Klein’s Model Clothing Store, an elite Joplin clothier. Both were long-lived commercial ventures that survived into the 1960s and 1970s. Over the years, the upper floors contained various occupants including a photography studio, and Michaelis’ architectural office. The existing south storefront and parapet wall date to post a c.1902 remodeling.

The Peter and Adaline Schnur House

Both Peter Schnur (1845-1906) and Adeline Coffeen Schnur (1846-1922) were known as
Joplin’s pioneer residents, having come to what was known as Murphysburg in 1872. Five
children were born in the family. While marching in a Knights Templar parade in
downtown Joplin, witnessed by 15,000 people, Peter became prostrated by the heat and
dropped out of the line, fell near his residence, and died a few hours after being taken to his
house. A feeling of gloom was cast over the city as the news of his sickness and death
passed rapidly from lip to lip. Adeline also died at the house 16 years later.

In March 1872, Peter established the Mining News, which was the first newspaper
published in the town. It later was known as the Evening News and then the News Herald.
The paper had a great influence on the early life of Joplin. According to the book, History of
Jasper County 1912, Peter was “…its editor and proprietor, was a good writer and in the
narrative of events as they happened from week to week, told the plain truth, avoiding the
sensational and printing only so much of the news of the under-strata of society as was
necessary to correctly chronicle the happenings of the day.” Editorially he advocated a
better local government and always was on the side of public improvement. After selling
his paper and printing establishment, he was appointed postmaster. Peter was also
engaged in mining.

ARCHITECTURE – The two-and-one-half-story Queen Anne house has a limestone
foundation and a gable-on-hip roof with lower cross-gables. Gabled wings project from the
north, east and south elevations. Hipped and shed roof wings project from the rear (west)
elevation. A full-width hip roof porch spans the primary (east) elevation. It has cast stone
piers with tapered square wood columns and a wood picket railing. This elevation has
three bays. Bay 1 has a single window on each story. Bay 2 has a historic wood panel door
with glazing and a wood panel transom on the first story and a single window on the
second story. The recessed Bay 3 has a single window on each story. A historic fixed, four-
light window pierces the gable end.